Apple CEO Tim Cook explains why shoppers would need a mixed-reality headset

Apple Inc. Chief Executive Tim Cook, GQ’s newest cowl boy, has a gross sales pitch for a mixed-reality headset.

“The idea that you could overlay the physical world with things from the digital world could greatly enhance people’s communication, people’s connection,” Cook instructed GQ, with out confirming the rumored June 5 announcement of Apple’s
AAPL,
-0.23%
Reality Pro headset.

Apple’s plunge into the so-called metaverse would supply a jolt to a flagging business in addition to severe competitors to Facebook mum or dad Meta Platforms Inc.
META,
-0.58%,
Alphabet Inc.’s
GOOGL,
-0.66%

GOOG,
-0.57%
Google, Microsoft Corp.
MSFT,
-1.42%,
Snap Inc.
SNAP,
-0.49%
and others.

Creative customers, the lifeblood of Apple’s enterprise mannequin, stand to achieve essentially the most from virtual-reality merchandise, based on Cook.

“It’s the idea that there is this environment that may be even better than just the real world — to overlay the virtual world on top of it might be an even better world,” Cook instructed GQ. “If it could accelerate creativity, if it could just help you do things that you do all day long and you didn’t really think about doing them in a different way.”

Cook additionally regarded inward through the far-ranging interview, explaining his persona and the challenges in succeeding the legendary Steve Jobs as Apple CEO. Jobs died in 2011.

“I always hate the word normal in a lot of ways, because what some people use to describe normal equals straight,” Cook mentioned. “Some people would use that word in that kind of way. I don’t know — I’ve been described as a lot of things, but probably normal is not among those.”

Added Cook: “I knew I couldn’t be Steve. I don’t think anybody could be Steve. I think he was a once-in-a-hundred-years kind of individual, an original by any stretch of the imagination. And so what I had to do was to be the best version of myself.”

Source web site: www.marketwatch.com

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