FTC sues Grand Canyon Education, alleging ‘misleading and abusive’ advertising and marketing practices

The Federal Trade Commission on Wednesday sued education-services firm Grand Canyon Education Inc., which does a lot of its work with Phoenix-based Grand Canyon University, accusing the 2 entities of deceiving potential college students about program prices and “deceptively” advertising and marketing the college as a nonprofit.

The FTC additionally named the college and its president, Brian Mueller, who can be chief government of Grand Canyon Education, within the go well with.

The college, which is the nation’s largest Christian college, stated in an announcement late Wednesday that it “categorically denies these unsubstantiated allegations.” It accused the Biden administration of “weaponizing federal government agencies in a coordinated effort to target institutions to which they are ideologically opposed.”

Shares of Grand Canyon Education
LOPE,
-6.36%
slid 6.4% on Thursday.

The inventory remains to be up 25% this yr. As of final yr, Grand Canyon Education supplied training companies — together with course design and administration, school coaching, advertising and marketing and pupil counseling — to 27 U.S. universities, in keeping with its annual report.

In the lawsuit introduced Wednesday, the FTC alleged that the corporate and the college informed potential doctoral college students that the full price of GCU’s “accelerated” doctoral packages amounted to the equal of 20 programs.

“In reality, the school requires that almost all doctoral students take additional ‘continuation courses’ that add thousands of dollars in costs,” the FTC stated in a assertion.

The company additionally alleged that Grand Canyon University has been run for the revenue of Grand Canyon Education and its shareholders and that it pays 60% of its income to Grand Canyon Education. Mueller, it stated, acquired bonuses tied to Grand Canyon Education’s financials.

The FTC additionally alleged that GCU used “abusive telemarketing calls” in an effort to extend enrollment by promoting on-line, asking potential college students to ship contact data digitally, after which utilizing that data to “illegally contact people who have specifically requested not to be called.”

The company is asking for steps to stop future violations, in addition to monetary and different reduction.

The go well with from the FTC comes after the U.S. Department of Education in October fined Grand Canyon University $37.7 million, accusing it of mendacity to hundreds of present and former college students in regards to the prices of its doctoral packages. The college final month stated it was interesting that call.

“Unfortunately, this continues the negative headlines emanating from Washington, D.C. against this institution,” BMO analyst Jeffrey Silber stated in a notice to purchasers on Thursday.

The Biden administration has rolled out laws supposed to make sure that a school diploma interprets right into a profession, tying federal funding to college students’ employment outcomes. For-profit faculties — which over time have been accused of overcharging college students and underdelivering on training — have specifically claimed these measures goal them unfairly.

Grand Canyon University’s nonprofit standing has been a matter of debate out and in of courtroom. The college, which went for-profit in 2004 after a take care of buyers saved it from chapter, has argued {that a} 2018 transaction makes it a nonprofit school. However, the Department of Education nonetheless classifies it as for-profit, pointing to the college’s preparations with Grand Canyon Education, which is a for-profit firm.

“Historically, the [Internal Revenue Service] and states have always been the determining entities in determining nonprofit status,” the college stated in its assertion on Wednesday. “After going through that legal recognition process with those regulators, GCU identified itself as a nonprofit consistent with its new status.”

In that assertion, the college additionally stated its disclosures about the price and common variety of programs wanted “are more robust than other universities and are spelled out in its Degree Program Calculator in large red type, immediately above the total estimated cost for 60 credits.”

And it stated revenue-sharing agreements with education-service firms are widespread in greater training, and that “GCU’s master services agreement with GCE follows those industry norms, including the 60-40% revenue split the FTC cited.” The college additionally stated it didn’t make chilly calls to potential college students, and that its calling practices had been the identical as these at “thousands” of instructional establishments.

In September, the Education Department introduced that it had strengthened its so-called gainful employment rule. That rule, it stated, would shield college students at for-profit and different faculties from career-training packages that “leave graduates with unaffordable loan payments or earnings no better than what someone who did not pursue postsecondary education earns in their state.”

At that point, the division additionally introduced a measure to supply college students with extra particulars in regards to the prices of postsecondary packages and the way a lot they will count on to earn after ending them. That measure, the division stated, would require potential college students to acknowledge viewing details about attainable program dangers earlier than enrolling in certificates or graduate packages “whose graduates have been determined to face unaffordable debt levels.”

Grand Canyon University presently has a pupil inhabitants of 118,000, a consultant for the college stated. Of these, 26,000 are on the bodily campus and 92,000 are finding out on-line.

Source web site: www.marketwatch.com

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