If you like Toblerone chocolate bars in all their candy, Swiss-made glory, you could have to return to a brand new geographical understanding. The sweet can not be recognized as Swiss as a result of a few of it’s being produced in … Bratislava.
On high of that, the bars will not function these Swiss mountain peaks as a part of their signature design. In brief, it’s a complete new model identification.
According to reviews, the change is due to one thing referred to as the Swissness Act — a 2017 Swiss legislation that places sure standards in place if corporations need to use nationwide symbols or make sure Swiss-made claims.
Toblerone is owned by Mondelez International Inc.
MDLZ,
the meals conglomerate behind such different outstanding manufacturers as Cadbury goodies and Chips Ahoy cookies.
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A Mondelez spokesperson advised MarketWatch that Toblerone continues to have a Swiss connection by way of a lot of its manufacturing — particularly within the metropolis of Bern, which “plays a central role in Toblerone’s history and will continue to do so in the future,” the spokesperson stated.
However, the spokesperson acknowledged the shift of some manufacturing to Bratislava, the capital of Slovakia, “to create additional capacity.”
The spokesperson additionally addressed the change in packaging and model identification. “For legal reasons, we have to adapt our packaging to the Swissness legislation and, among other things, remove the Swissness notice on the front of the Toblerone pack,” the spokesperson stated.
The new packaging will embrace the signature of Theodore Tobler, who helped create the chocolate bar in 1908.
There’s no indication that Toblerone is making any modifications to the chocolate itself. Nevertheless, the news that the bars will not be capable of declare the Swiss connection has some Toblerone followers involved. As one tweeted, “Nothing is sacred.”
Source web site: www.marketwatch.com
