“Aaj Phir…” Amul Honours Waheeda Rehman With Creative Topical

Amul typically celebrates essential events, popular culture moments and achievements of nationwide satisfaction with artistic topicals on its social media platforms. The newest icon the favored Indian dairy model paid tribute to is veteran Bollywood actress Waheeda Rehman. Wondering why? The star was lately introduced because the recipient of the Dadasaheb Phalke Award on the 69th National Film Awards. At an occasion held in New Delhi on Tuesday (October 16, 2023), Waheeda acquired this prestigious accolade from President Droupadi Murmu. In her heartfelt acceptance speech, she credited her victory to the assist of “the lovely industry” she is part of.
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Amul’s illustration of her accomplishment options the actress and the President standing side-by-side. The award is held of their fingers between them. “Aaj phir jeetne ki tamanna hai,” reads the textual content on the topical. Did you recognise what Amul is referring to? In signature model, the model has included some witty wordplay into its design. The phrases are a twist on the title of the well-known music ‘Aaj Phir Jeene Ki Tamanna Hai’. Instead of “jeene,” (dwelling) the topical makes use of “jeetne” (successful) to stress her achievement. The legendary music is from the 1965 film, Guide, starring Waheeda Rehman and Dev Anand. The artist behind it’s none aside from Lata Mangeshkar. At the underside of the illustration are the phrases: “Amul. Shining light”. Take a take a look at it under:

Before this, Amul had celebrated one other kind of victory. It shared a horny topical to mark the passing of the Women’s Reservation Bill, 2023, or the ‘Nari Shakti Vandan Adhiniyam’ within the Lok Sabha. “Always deserved to be reserved,” reads the textual content on the illustration. Find out extra about it right here.

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About Toshita SahniToshita is fuelled by wordplay, wanderlust, wonderment and Alliteration. When she will not be blissfully considering her subsequent meal, she enjoys studying novels and roaming across the metropolis.