Amul’s Latest Topical Is Not About A National Achievement, But This Pressing Issue

Amul’s inventive topicals are one thing of a legend. They are sometimes a type of commentary on completely different problems with public significance. In latest occasions, the favored dairy model has shared topicals to mark historic achievements. They additionally have a good time moments of nationwide pleasure with their particular illustrations. However, their newest one has not taken inspiration from good news. Rather, the dairy model has, in its personal means, tried to make clear a grave drawback: air pollution.

Also Read: Amul’s Topical For Mohammed Siraj, The Cricketer Who Took Four Wickets In One Over

In the submit shared on Amul’s social media handles, we see the Amul woman seated on a bicycle. Beside her is an unidentified boy. They each appear to be sporting expressions of concern. The remainder of the illustration, other than these two figures, is colored a boring gray. In signature Amul model, the textual content on the topical included wordplay: “Pollution is a foggone conclusion”. The textual content under the figures reads, “Amul. Easy To Spot,” whereas the caption reads, “#Amul Topical – Air quality levels have reached alarming proportions!” Take a take a look at the submit under:

A couple of days earlier than this, Amul shared a topical to pay tribute to veteran Bollywood actress Waheeda Rehman. The President of India, Droupadi Murmu, introduced her with the distinguished Dadasaheb Phalke Award on the 69th National Film Awards. Amul’s topical included a twist on the title of the well-known music ‘Aaj Phir Jeene Ki Tamanna Hai’. It is featured within the 1965 film, Guide, which stars Waheeda Rehman and Dev Anand within the lead roles. Read the total story right here.

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About Toshita SahniToshita is fuelled by wordplay, wanderlust, wonderment and Alliteration. When she will not be blissfully considering her subsequent meal, she enjoys studying novels and roaming across the metropolis.

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