In India, it isn’t typical for giant industrial names to leap into the pool of alcoholic drinks. To increase their drinks line, essentially the most they launch is variations of iced tea or within the case of Coca-Cola, ready-to-drink tea drinks phase like “Honest Tea.” In November 2023, the American multinational company signed an MoU (Memorandum of Understanding) with Kolkata-based Luxmi Tea Co Private Ltd’s Makaibari Tea Estate to offer prospects with a wider beverage choice. Now, Coca-Cola India is once more making headlines because it enters the alcohol marketplace for the primary time. As per a report on Mint, Coca-Cola India has began a pilot take a look at of their international alcoholic, ready-to-drink beverage, Lemon-Dou, solely in a “few states” in India.
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Coca-Cola’s Alcoholic Beverage Lemon-Dou Is Available In Goa And Maharashtra
As per an Economic Times report, Coca-Cola’s international alcoholic beverage, Lemon-Dou, is initially being pilot-tested in Goa and Maharashtra. Describing its substances, the corporate’s web site wrote, “Lemon-Dou is created from crushed complete lemons, infused in alcohol, blended with bubbles – a refreshing, full-bodied chu-hi alcoholic lemon drink.” As of now, the company has priced their alcoholic beverage at ₹150 in Goa and ₹230 in Maharashtra.
A spokesperson for Coca-Cola India told to Economic Times that Lemon-Dou is a “mix of Shochu, a distilled liquor similar to brandy and vodka, and lime.” Lemon-Dou, Coca-Cola’s inaugural lemon sour brand, was created in 2018 in response to the increasing demands among lemon sour enthusiasts to enjoy the genuine flavour of Lemon Sour not only at bars but also in the comfort of their homes, as stated on the official website.
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Speaking about the development of the product, the company’s spokesperson told the Economic Times, “The preparation and distribution of those drinks is completed individually in devoted and impartial amenities in India, that are completely different from the amenities that put together and distribute its non-alcoholic, ready-to-drink (NARTD) drinks.”
Other than India, Coca-Cola’s Lemon-Dou is out there in different Asian nations like Japan, China and the Philippines. India’s largest smooth drinks firm, Coca-Cola is legendary for promoting fizzy drinks like Coke, Fanta, Thums Up, and Limca, apart from Minute-Maid juices and Maaza. The firm has additionally expanded into mineral ingesting water – Kinley and low manufacturers – Costa and Georgia.
Source web site: meals.ndtv.com
