ICYMI: “Big Win!” Viral Influencer On Bournvita Slashing Added Sugar Post Backlash

In a latest growth on the Bournvita row, the ‘well being drink’ firm has lowered the amount of added sugar by 14.4 p.c. A well being influencer named Revant Himatsingka, on April 1, posted a video on his Instagram web page @foodpharmer claiming that 100gm of Bournvita incorporates 50 g of sugar. The video very quickly went viral, sparking immense criticism for Bournvita. That’s not all. Reportedly, Revant Himatsingka was despatched a authorized discover, asking to take away the video from social media on the grounds of being ‘unscientific’. Click right here for the detailed news.

Almost eight months after the row, Bournvita has slashed the sugar content material within the drink, reportedly making it more healthy. The influencer not too long ago took to Instagram to share one other video, calling this incident a “big win”.

”BIG WIN! Probably the primary time in historical past that an INSTAGRAM REEL led to a meals large decreasing its sugar content material! 1 video resulted in a 15% discount in sugar. Imagine if all Indians began studying meals labels. Companies would not dare falsely market themselves,” he wrote whereas sharing the video.

Also Read: Is Cadbury Bournvita Healthy? Viral Video Stirs Up Twitter Debate

Watch the video right here: 

In the video, the influencer went on to clarify that his battle was not towards Bournvita. It is towards each firm which sells junk meals and “markets itself healthy”. He added, “1 company changing its sugar content, will result in a chain reaction, and every company will be slightly more careful now!”

For the unversed, beforehand Bournvita contained 37.4 grams of added sugar per 100 grams of powder. However, the brand new packaging exhibits that it has sugar content material of 32.2 grams per 100 grams.

About Somdatta SahaExplorer- that is what Somdatta likes to name herself. Be it by way of meals, individuals or locations, all she craves for is to know the unknown. A easy aglio olio pasta or daal-chawal and film could make her day.

Source web site: meals.ndtv.com

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