On 19 January 2023, the Colombian navy rescued a person named Elvis Francois who claimed that he had been misplaced at sea, alone, for twenty-four days and that he had survived on ketchup, garlic powder and Maggi cubes. According to the Navy, the 47-year-old was working to restore a sailboat off a harbour on the Caribbean island of St. Maarten in December final 12 months when the climate turned foul and he was swept out to sea, AFP reported. To keep away from sinking, he needed to manually take away water from his boat. In a video launched by the Colombian Navy, Francois has outlined his ordeal. “24 days, no land. Nobody to talk to. Don’t know what to do. Don’t know where you are. It was rough. A certain time I lose hope. I think about my family.” He tried to begin a small fireplace onboard, within the type of a misery sign, however his efforts have been unsuccessful.
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He additionally carved the phrase “help” on the hull of his boat, which proved to be more practical. Francois defined, “The final days, about the 15th of January, I saw a plane. I had a mirror. I was making some signals,” he mentioned, demonstrating how he positioned the glass to catch the daylight. “They passed over the boat twice so I realised they saw me,” he continued. “I am grateful for being alive today because of them.” According to AFP, the plane crew knowledgeable the Navy, who then rescued Francois with the assistance of a service provider ship. However, he needed to depart his personal boat behind.
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On 14 February, Pittsburgh-based ketchup firm Heinz launched a social media marketing campaign referred to as #DiscoverTheKetchupBoatGuy. An Instagram submit on the corporate’s official web page learn, “Heinz wants to celebrate his safe return home and help him buy a new boat… but we can’t seem to find him. So, we’re setting this message adrift into the sea of the internet, because if anyone can help us find him, it’s you. If you or anyone you know can help us get in contact with Elvis Francois, please drop us a DM.” The marketing campaign rapidly went viral.
After listening to about this marketing campaign, Emo News, a media outlet primarily based in Dominica, tracked Francois down on the Caribbean island and thus helped Heinz get in contact with him. On 27 February, Heinz posted a press release on their Instagram web page thanking the web for his or her efforts. Here is what they mentioned:
On 28 February, Heinz issued a separate assertion to the Guardian that mentioned the corporate and Mr Francois “are working out the logistical details of [getting] him his new boat.” The Guardian additionally reported that, in an interview with Emo News, Francois mentioned he “didn’t know what to think” about Heinz’s initiative, however he appeared open to the thought, including “I lost all that I had on the boat.”
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