(LONDON, October 23, 2023) — Today Beats debuts “The King & The Viking,” a brand new marketing campaign that includes NBA Champion LeBron James and Premier League star Erling Haaland, who has joined the Beats household as an official model ambassador.
In the movie, strain to exceed expectations surrounds the athletes; and though they function in numerous worlds, their tales of perseverance are complementary. Family and legacy are motivating forces, as Savannah James and Alfie Haaland share compelling phrases of knowledge to their family members – encouraging them to silence doubt and permit strain to gasoline their respective fights.
“I’m excited to join the Beats family, a brand that has long been a part of my pre-match routine as an athlete,” mentioned Erling Haaland. “Family is important to me, and this campaign and partnership really speak to that.”
The James household legacy with Beats additionally continues, as Savannah, Bryce and Zhuri James have joined the roster within the model’s first-ever household signing. LeBron set the blueprint for Beats’ ambassador programme since becoming a member of the model in 2008, and Bronny James served as its first highschool athlete in 2022.
“It’s a pretty special thing to see how this partnership has grown with our family over the years,” mentioned LeBron James. “It’s a blessing for me to share the stage with them, and with a brand that’s been part of our lives since we started this journey. Family means everything to me!”
Beats’ new Studio sequence is featured all through the movie, as LeBron and Erling put on Beats Studio Pro (£349.99) and Savannah and Alfie put on Beats Studio Buds + (£179.99). For extra info on product availability, go to beatsbydre.com.
Source web site: www.talkbasket.internet