LONDON, March 6, 2023 – The National Basketball Association (NBA) right this moment named Dina Ahmad as Vice President, New Business Ventures & Global Partnerships for Europe and the Middle East (EME). Ahmad will likely be based mostly within the league’s London workplace and report back to NBA EME Managing Director Ralph Rivera.
In her position, Ahmad will assist the continued development of the NBA’s enterprise improvement efforts in Europe and the Middle East, together with all non-media business-to-business collaborations. Ahmad will even assist the continued improvement and optimization of the NBA’s licensing and sponsorship enterprise, whereas additionally figuring out transformational alternatives round new enterprise verticals all through the area.
Ahmad joins the NBA from City Football Group/Manchester City FC the place she was Vice President of Global Partnership Sales, chargeable for main the group’s efforts in industrial partnerships acquisition and income development throughout their portfolio of soccer golf equipment worldwide.
“Dina brings a wealth of experience to the NBA and has a proven track record of partnering with world-class brands,” stated Rivera. “Europe and the Middle East are key markets for the NBA, and under Dina’s guidance we look forward to continued growth and working with new and existing partners to deepen our engagement with fans.”
“The NBA is one of the most coveted sporting leagues globally, and I am thrilled to be joining this iconic organisation at such an exciting period in its history,” stated Ahmad. “I am honoured to have the opportunity to assist in furthering the impressive growth the NBA has already achieved in Europe and the Middle East, and to work closely with innovative brands and partners to connect with the NBA’s sizeable fanbase in the region.”
Prior to City Football Group, Ahmad held senior roles in funding banking, most just lately as Senior Vice President with BNP Paribas in Emerging Markets Fixed Income Strategy. Ahmad holds a bachelor’s diploma in Management Sciences from the London School of Economics and Political Science.
Source web site: www.talkbasket.web
