ATP is proud to announce a brand new multi-year partnership with waterdrop®, a fast-growing Austrian hydration model. waterdrop® turns into the Official Hydration Partner and Gold Partner of the ATP Tour from 2023.

With a mission to encourage individuals to Drink More Water, waterdrop® is dedicated to serving to prospects dwell more healthy, longer and extra sustainable lives. Products, together with Microdrinks dissolvable cubes, reusable water bottles and cutting-edge water filtration programs, are designed to get rid of plastic waste. To date, waterdrop® merchandise have prevented greater than 30 million plastic bottles from coming into circulation.

The partnership will see ATP and waterdrop® promote sustainable hydration on the ATP Tour. The model will present its signature reusable bottles to gamers, employees and volunteers – paving the best way for vital discount in plastic bottle utilization throughout the season.

waterdrop® can even introduce modern on-court hydration benches for gamers and hydration stations for followers at a world portfolio of ATP Tour occasions. On-site activations will supply followers the prospect to expertise the model’s thrilling vary of merchandise and flavours, and choose up their very own reusable bottle, as utilized by the professionals themselves. With greater than 5 million followers attending skilled tennis tournaments every season, it will kind an integral pillar of the ATP’s drive to scale back its environmental influence underneath ATP Serves.

In addition, waterdrop® has engaged celebrity tennis ambassadors Novak Djokovic, Taylor Fritz and Danielle Collins to advance the model’s mission and storytelling inside sports activities and tennis. waterdrop® can even collaborate with ATP’s medical staff to assist hydration of all collaborating gamers.

“We are thrilled to welcome Waterdrop to the ATP Tour’s global family of partners,” mentioned Daniele Sanò, ATP Chief Business Officer. “Sustainability is something our players, tournaments and fans care deeply about. We’ve set ambitious targets and it’s great to have a passionate brand like Waterdrop support us on that journey. We’re excited to provide the tennis community with the most sustainable hydration products possible.”

“Shaking up the beverage industry is not only necessary, it’s a real ecological emergency. We strongly believe that the values and commitments already shown by the tennis world are a great match with our vision. This new journey with ATP is the beginning of a major and profound transformation. Reducing our plastic use and unnecessary CO2 emissions are steps we must all take. We are thrilled to see the best tennis players in the world using our bottles and hydration benches. It’s an important symbol for this on-going profound change in the industry,” mentioned Martin Murray, CEO & founding father of waterdrop®.

“Drinking enough water is key for a healthy lifestyle and our performance as athletes. However, this does not have to come at the expense of the environment,” mentioned Taylor Fritz. “It’s great to see our sport taking the right steps in that direction. I believe that by working together we can make real progress towards eliminating plastic on Tour”.

Look out for waterdrop®, Official Hydration Partner on the Delray Beach Open, Open 13 Provence (Marseille), Open Parc Auvergne-Rhone-Alpes (Lyon), Hamburg European Open, Citi Open (Washington), Winston-Salem Open and Moselle Open (Metz) in 2023.