For the primary time since 2010, Apple Inc has dethroned Samsung Electronics to develop into the best-selling smartphone firm in 2023. Apple, ranked primary on the checklist after the iPhone, accounted for a fifth of the worldwide market with near 235 million shipments final yr.
Samsung, whose shipments slumped double-digits to 226.6 million, got here in second, forward of Chinese gadget makers like Xiaomi Corp. This comes regardless of Apple iPhone’s calls for hitting a stoop in lots of nations attributable to availability of cheaper alternate options.
While Apple has dominated the vacation quarter lately, its surge forward of Samsung over a full yr is unprecedented and suggests Apple is weathering an industrywide stoop higher than rivals.
Apple iPhone 15 had a lukewarm reception in China, which is its greatest market on the earth, because of the rising recognition of Huawei Technologies Co. within the nation. However, Apple managed to increase its base in 2023 via aggressive affords amid rising demand for premium smartphones.
Research agency IDC’s director Nabila Popal stated, “While we saw some strong growth from low-end Android players like Transsion and Xiaomi in the second half of 2023, stemming from rapid growth in emerging markets, the biggest winner is clearly Apple.”
Popal additional added, “All this regardless of dealing with elevated regulatory challenges and renewed competitors from Huawei in China, its largest market. Apple’s ongoing success and resilience is largely because of the growing pattern of premium gadgets, which now symbolize over 20% of the market.”
How Apple dethroned Samsung
While Apple has been dealing with a stoop in China, the corporate drove up gross sales after the shift up the smartphone worth chain pushed partially by enticing trade-in affords and interest-free financing, in response to IDC.
The analysis agency additional stated that Apple has been the one agency among the many prime three to file a world development of three.7 %. However, the corporate remains to be not resistant to the broader decline in demand.
Apple has been in a position to dethrone Samsung within the race to the highest because the worth vary of premium smartphones by the latter has been on an exponential rise, whereas Apple is making an attempt to maintain its charges contained during the last two years.
However, the iPhone-maker is dealing with a decline in China attributable to heavy competitors from native tech powerhouse Huawei, which reclaimed a few of the market share it misplaced after US sanctions by releasing the Mate 60 Pro smartphone working on a sophisticated made-in-China processor.
(With inputs from Bloomberg)
Source web site: www.hindustantimes.com
