Apple Wonderlust Event expectations: iPhone 15, Watches, AirPods and extra

Bloomberg | | Posted by Singh Rahul Sunilkumar

Apple Inc.’s most essential new product unveiling of the 12 months will get underway on Tuesday, when the corporate will introduce the iPhone 15, new smartwatches and the most recent AirPods.

Apple Wonderlust event(HT_PRINT)
Apple Wonderlust occasion(HT_PRINT)

The occasion kicks off from the corporate’s headquarters in Cupertino, California, on Sept. 12 at 10 a.m. native time.

The most vital new product would be the iPhone 15 Pro line, with extra minor refreshes coming to the Apple Watch and the AirPods. The firm is also more likely to talk about iOS 17, iPadOS 17 and watchOS 10, its upcoming software program updates for the iPhone, iPad and Apple Watch.

The occasion, dubbed “Wonderlust,” gained’t introduce a flashy new product class — just like the Vision Pro headset unveiling in June — however the mixture of the iPhone, Apple Watch and AirPods stays the core of the corporate’s ecosystem. Together, these merchandise usher in roughly 60% of total income, excluding the cash generated by accompanying digital companies like Apple Music.

The stakes are excessive this 12 months. Apple is trying to pull out of a gross sales droop, and it’s relying on main modifications to its high-end iPhones to get folks to improve. The firm is also dealing with bother in China, the place authorities employees are more and more banned from utilizing its units and client sentiment could also be turning in opposition to US expertise.

Another wrinkle this 12 months: Apple is switching the cellphone’s charging and knowledge port to the USB-C customary, a transfer that will enhance efficiency however probably irk customers. This will mark the second time the iPhone’s port will change. The final change got here in 2012 when Apple moved from the 30-pin iPod connector to Lightning on the iPhone 5.

Here is every part to anticipate from the occasion, primarily based on Bloomberg’s reporting and folks acquainted with the corporate’s plans:

The iPhone

  • Keeping with its common sample from the previous few years, Apple is planning to debut 4 fashions: the iPhone 15, 15 Plus, 15 Pro and what shall be known as the 15 Pro Max (not Ultra as some have speculated). The common iPhone 15 and 15 Plus would be the base fashions, that includes aluminum sides and a glass again just like the iPhone 14 and 14 Plus. The two high-end iPhones, in the meantime, will characteristic a brand new design that switches the facet materials from stainless-steel to titanium.
  • The iPhone 15 and 15 Plus will proceed to make use of 6.1-inch and 6.7-inch shows, however the screens on the iPhone 15 Pro and Pro Max will seem ever so barely bigger. The look is a part of a noteworthy change to the professional fashions: Borders across the display screen shall be about one-third thinner. To create the slimmer bezels, Apple is utilizing a brand new manufacturing course of known as LIPO, or low-injection stress overmolding.
  • The titanium on the Pro telephones has a brushed look and replaces the fingerprint-prone metal used because the iPhone X line. People with data of the brand new units say the change to titanium makes the cellphone extra sturdy and about 10% lighter. The units will retain the frosted glass again of present fashions, however the edges connecting the facet and entrance at the moment are much less sharp than earlier than.
  • While the non-Pro telephones will look largely like present fashions, they may get one main visible change: the Dynamic Island, an interface that was first added to the iPhone 14 Pro fashions final 12 months. It lets customers see alerts in an space on the high of the show.
  • The higher-end telephones can have a efficiency edge, holding with Apple’s strategy in recent times. This 12 months’s Pro fashions will get a quicker A17 chip constructed on the brand new 3-nanometer manufacturing course of and extra reminiscence. The processor will make these fashions snappier, however the greatest enhancements are the battery life financial savings. The iPhone 15 and 15 Plus will get the slower A16 chip from final 12 months’s Pro telephones.
  • The common iPhone fashions will get a big digital camera enchancment, transferring from a 12-megapixel principal digital camera sensor to a 48-megapixel model. That matches the decision of the primary digital camera on final 12 months’s iPhone 14 Pro.
  • The iPhone 15 Pro fashions will proceed to have three cameras, together with a 48-megapixel sensor. There are new telephoto and ultrawide lenses with extra megapixels than in final 12 months’s Pro sensors, and the corporate is planning to tout the enhancements because the premier additions on this 12 months’s telephones. The greatest digital camera improve will come solely to the iPhone 15 Pro Max: an up to date telephoto system with enhanced {hardware} zoom capabilities. This will double the iPhone’s means to zoom into photographs — with the bodily lens itself, reasonably than software program — from 3X magnification to round 6X.
  • All of the brand new iPhones will get a “U2” ultrawide-band semiconductor, the primary new Apple UWB chip because the U1 launched within the iPhone 11 Pro in 2019. The new element is anticipated to enhance location capabilities, making it so folks and units may be tracked extra precisely within the Find My app. Apple plans so as to add this chip to the following variations of all of its main merchandise.
  • The 4 new fashions may also change from Lightning to USB-C for wired charging and knowledge transfers, however elevated switch speeds shall be reserved just for the Pro fashions. All of the telephones will achieve quicker wi-fi charging.
  • The Pro telephones will substitute the ring/mute change for the primary time because the characteristic launched with the unique iPhone in 2007. The change is turning into an “Action Button” that may be personalized to deal with quite a lot of capabilities, together with silencing the cellphone, turning on a Focus mode, opening the flashlight, launching the digital camera, beginning a voice recording, opening Siri shortcuts, pulling up the digital magnifying glass and opening accessibility settings.
  • The inside the iPhone 15 Pro fashions has been redesigned to match the revamped aluminum chassis from the common iPhone 14 (iFixit has a rundown of the modifications). That overhaul makes the cellphone simpler to restore.
  • Apple has some new colours up its sleeves for each cellphone strains. The common fashions will are available pink, black, white, blue and yellow, whereas the Pro telephones will are available grey, black, darkish blue and white. The firm can also be discontinuing leather-based instances in favor of a extra environmentally pleasant materials.

Apple Watch

  • The firm is planning two up to date strains: the Apple Watch Series 9 — obtainable within the present 41-millimeter and 45-millimeter sizes — in addition to a second-generation Ultra, which sticks with the 49-millimeter dimension.
  • All of the brand new Apple Watches will appear to be final 12 months’s fashions. That signifies that the usual watches can have the identical fundamental design because the Series 4 launched in 2018, whereas the Ultra retains final 12 months’s inaugural look. The firm is planning new supplies and colours, although, together with using extra recycled metals and a black Ultra possibility.
  • The huge focus for the Apple Watch this 12 months shall be efficiency, with the corporate planning to closely tout main positive aspects in processing pace. The watches will get their first new chip because the Series 6 acquired a processor bounce in 2020.
  • Like the iPhone 15 line, the brand new watches will get the U2 ultrawide-band chip for improved Find My capabilities.
  • The watches may also get varied sensor and inner element upgrades with a deal with pace, effectivity and accuracy, together with a brand new model of Apple’s optical coronary heart fee sensor.
  • The firm is testing a shift to 3D-printed machine instances, beginning with the stainless-steel fashions of the Series 9. Apple is planning to shift the second-generation Ultra to this course of subsequent 12 months as effectively. This comes as a part of a significant environmental push for the watch deliberate for this 12 months.
  • As a part of that effort, Apple is shifting away from a few of its leather-based watch bands. Signs of that change are already rising: The firm just lately reduce costs by as much as 90% on a few of its leather-based straps and Hermes-branded watch bands in an inner worker retailer. It has additionally run out of its stainless-steel hyperlink bracelets from the 2015 watch, suggesting that the band will both lastly get up to date or be discontinued.


  • As a part of the change to USB-C charging on the iPhone, Apple is working to maneuver all of its Lightning-based equipment over to the brand new customary. One of the primary merchandise on that checklist is the AirPods Pro, a top-selling merchandise for Apple. The firm additionally plans to convey USB-C charging to its low-end AirPods and AirPods Max as early as subsequent 12 months.
  • The earbuds gained’t get some other main new {hardware} options, however a software program replace will convey improved automated machine switching, the power to mute and unmute from the AirPods themselves, and a brand new characteristic known as Conversation Awareness that routinely silences media when folks start chatting with the wearer.
  • Apple can also be engaged on new well being options for AirPods, together with body-temperature sensing and a brand new hearing-test system, however these enhancements are more likely to be launched later.

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