New Delhi: Diwali, the Festival of Lights, is a celebration that radiates pleasure, heat, and vibrant colors. In the age of superior smartphone know-how, the iPhone has change into a software not only for communication but in addition for capturing the essence of particular moments. Recently, an artist by the title of Mr. Porus Vimadalal captured the quintessential a part of the Diwali celebration (i.e., sweets) by an iPhone lens, which was later even posted by Apple on its social media web page.
Zee News managed to talk to this artist to be taught what it takes to click on by the lens of an iPhone, capturing the textures, colors, and flavours that make this pageant a gastronomic delight. Here is what he has to say…
Can you share your expertise capturing the Diwali marketing campaign with Mithai for Apple utilizing the iPhone?
“When Apple approached me with the idea of incorporating Mithai into their Diwali campaign, particularly after reviewing my still-life image work, I was fully enthusiastic about the concept. Over a month, the creative team and I engaged in extensive planning and idea-sharing sessions. Our aim was to maintain relevance to India while ensuring that the setups were visually intriguing. The process of capturing various Diwali sweets in such a unique manner proved to be an enjoyable experience. Although meticulous planning was essential, the entire venture taught us a great deal about mithai and how we could infuse creativity and enjoyment into the process beyond just savouring it. The success of the project is largely attributed to the fantastic team I had the privilege of working with, making the entire endeavour both educational and fulfilling”
How did you strategy capturing the colourful pictures of Diwali Mithai on an iPhone in your images? Were there any particular challenges you confronted whereas photographing Diwali Mithai on the iPhone 15, and the way did you overcome them?
We approached the theme of mithai with a recent perspective, aiming to uphold the cultural worth and emotional significance it holds for a lot of in India. The central theme of the undertaking revolved round creating still-life picture setups, however we needed these pictures to convey which means, each artistically and in any other case. Our inspiration got here from numerous Indian architectural components, shows at mithai retailers, and the general sense of celebration and festivity. The main problem, albeit not a big one, was guaranteeing that every part was completely set for the shot, on condition that we had been working with actual, edible mithai. Nothing may very well be ready nicely upfront. This problem was overcome by meticulous planning, however the effort was undoubtedly worthwhile. The iPhone 15 proved to be an extremely user-friendly software, providing ample flexibility to discover its unbelievable options for composing photographs, taking part in with lighting, and attaining the proper picture
How did you make sure that your images conveyed the spirit and significance of Diwali to a various viewers?
“A key factor that greatly contributed to capturing and conveying the spirit and significance of Diwali in the campaign images was the utilisation of various types of mithai, while focusing on creating setups inspired by diverse architectural styles, drawing inspiration from the vibrant atmosphere of mithai shops and the festival itself, along with its symbolic representations. This approach allowed me to infuse the images with a rich cultural context and visually represent the essence of Diwali.”
Mr. Porus was invited by Apple at BKC to host a Workshop known as Eat Your Art Out, the place he met pictures fanatics and taught them the nitty-gritty of smartphone pictures. When requested about his expertise with Today at Apple – BKC, he advised
Tell us about your expertise on the Today At Apple session.
“I thoroughly enjoyed conducting the session at Today At Apple. Initially, I was hesitant about keeping a large audience engaged throughout the session. However, once I began sharing my journey and showcasing my work, the audience became genuinely curious and engaged. The demo workshop, featuring a hands-on activity where we arranged mithai for participants to photograph using their phones, added an interactive and enjoyable element. Witnessing the audience’s excitement as they captured remarkable images was particularly rewarding. We later showcased these images on the Video Wall, providing participants with an opportunity to discuss their photographs and the creative choices behind them. It was heartening to see individuals express their enthusiasm, approaching me with questions and thanks for inspiring their creativity and curiosity. I am delighted that the session resonated with the audience and that I could play a role in sparking their creative spirit”.
In your opinion, what position does the Today at Apple initiative play in empowering artists such as you?
“Conducting sessions at Today At Apple has been a powerful avenue for empowering artists like me. It provides a platform to not only showcase our work but also to impart knowledge and insights to a broader audience. Through this session, I could share my experiences and expertise, offering guidance that may prove beneficial to fellow artists. The session also served to foster connections with participants from various backgrounds, creating a collaborative environment where artists can learn from one another. Overall, the opportunity to conduct one of these sessions has played a pivotal role in empowering and uniting artists in our shared creative journey”.
How does the Apple ecosystem make it easier to along with your workflow?
“I’ve been relying on Apple products for as long as I can recall to streamline my workflow. As a photographer, maintaining a simple and efficient workflow is essential, and staying organised is paramount. My iPhone serves as an invaluable tool, allowing me to stay connected, share ideas, leverage the camera, and utilise various apps to craft stunning imagery and content for my social media. When I’m on the move, my MacBook acts as a powerhouse for productivity. I use it to edit images and videos, tether my camera during work, store files and documents, manage emails, and much more. Additionally, my iPad comes in handy when I can’t carry my laptop everywhere, especially during travel, offering a convenient way to watch content on the go”.
Source web site: zeenews.india.com
