New Delhi: The three-day worldwide convention and exhibition on broadcast and media know-how, BES Expo 2023, has concluded with a imaginative and prescient to construct a roadmap for the broadcasters to fulfill the challenges posed by OTT and digital platforms, that are bringing speedy modifications in broadcasting. Emphasising on the necessity for the broadcasters to stay future prepared, in his welcome tackle Sunil, President, BES and ADG-Technology, Prasar Bharati, mentioned that the main target of this 12 months’s BES Expo and Conference was on 5G and OTT, that are quickly bringing paradigm shift in broadcasting.
“Next challenge for the broadcasters is the content. Shifting from analogue to digital has opened up many opportunities. Today consumers are using more and more digital content on a daily basis, on mobile phones, laptops, desktop and other devices. Broadcasters are recognising this need in order to stay in the business and changing the pace. For this the business models have to be changed,” Sunil defined.
Reflecting on content material regulation in digital age, Vikram Sahay, Joint Secretary, Ministry of I&B mentioned that digital world allowed interactivity creating the problem for permanence of content material.
The authorities can be planning to launch an OTT platform for Prasar Bharati to extend the footprint within the quickly altering broadcasting trade. The authorities additionally goals to take FM radio to Tier 2 and Tier 3 cities this 12 months with extra auctions for brand spanking new FM radio stations.
In his inaugural tackle Apurva Chandra, Secretary, Ministry of I&B, mentioned that Prasar Bharati ought to have its personal OTT platform because it has its personal archival content material which can serve priceless content material for its viewers.
“In a bid to extend its footprint, the federal government is planning a contemporary public sale of FM radio stations, roll out an OTT platform and conduct trials of direct-to-mobile tv broadcast this 12 months. We are additionally working in the direction of an public sale of FM radio stations this 12 months. We hope to take FM radio to Tier 2 and Tier 3 cities this 12 months,” he mentioned.
The I&B Secretary mentioned that although there have been a lot of FM radio stations, the service coated solely 60 per cent of the nation. “The government has made an allocation of Rs.2,500 crore over a four-year period for the Broadcasting Infrastructure and Network Development (BIND) Scheme to widen the reach of Prasar Bharati, including in the Left wing extremism, border and strategic areas,” he added.
Chairing the session “Innovations in Radio Broadcasting and Community Radio”, Senthil Rajan, Joint Secretary, Ministry of I&B, defined the standing of group radio station in India. He mentioned that fifty group radio stations have been arrange in final one 12 months and the Ministry of I&B is working with IIMC for finest practices.
The third day of the occasion was graced by Mr. Ok Rajaraman, Secretary (Telecom), Ministry of Communication. Addressing the gathering of world broadcast engineers he emphasised the significance of the spectrum and talked about that it being a pure and scarce useful resource must be utilised in an environment friendly method.
“The technology development fund is 500 Crore and we will be happy to support the set up of manufactures of community radio stations. If the ministries of MIB, MEITY and Ministry of Communication can come together, it is only a question of scale and volume. We have a new wave of innovation in the country and we shall harness this, the government is clearly involved in this and we will be happy to support this,” Mr Rajaraman mentioned.
Ahmed Nadeem, Secretary General (Designate) and Director, Technology and Innovation, ABU, Malaysia giving a illustration on “Cyber Security and Media” mentioned that because of pandemic loads of content material has gone Online. We are transferring in the direction of the related techniques and counting on the Cloud Systems, which opens up the opportunity of the cyber-attack. While mentioning the info he added that there’s a cyber-attack in each 39 seconds.
Experts from across the globe mentioned rising broadcast applied sciences and modifications taking place within the area on the BES Expo 2023, which was held from February 16-18 at Pragati Maidan in Delhi.
More than 40 nationwide and worldwide exhibitors showcased new and rising broadcast applied sciences at BES Expo 2023. The occasion helps BES meet its goal of disseminating data in Radio & TV broadcasting amongst engineers and scientists in India.
Broadcast Engineering Society (India) is the largest Society of broadcast engineers in India. Established in 1987 with the target of disseminating data in Radio and TV broadcasting amongst engineers and scientists in India, the Society encourages training, analysis and coaching in broadcast engineering.
Source web site: zeenews.india.com
