‘Blue chicken has been fired’: Twitter reacts as iconic brand changed with ‘X’

Elon Musk owned Twitter launched its new brand ‘X’ on Monday, in a significant rebrand initiative, which changed the long-lasting blue chicken image. The brand – a white ‘X’ seen on a black background was seen on the community’s web site and accounts, evoking blended reactions and an ocean of memes from the netizens.

The new logo of Twitter is seen in this illustration taken, July 24, 2023. REUTERS/Dado Ruvic/Illustration(REUTERS)
The new brand of Twitter is seen on this illustration taken, July 24, 2023. REUTERS/Dado Ruvic/Illustration(REUTERS)

Several accounts shared a viral graphic designed to characterize an animated model of the blue chicken who appeared upset after being ‘fired’. “I was fired,” the picture containing the chicken learn. Sharing the viral picture, the customers bid their closing goodbyes to the chicken.

“The bird is freed,” one other consumer echoed their sentiments.

Some customers additionally disapproved of the brand new brand and urged that they appreciated the chicken image higher. Some individuals additionally stated that alongside the rebrand, the platform must also concentrate on different areas that want enchancment, together with enhancing the consumer expertise for its non-verified viewers.

Twitter had introduced a $8 month-to-month price for accounts in November to maintain their verified standing intact on the micro-blogging web site. Subsequently, different adjustments have been launched on the platform, together with a short lived cap on variety of tweets the customers can see in a day, and proscribing the ‘direct message’ every day restrict on the location for its non-verified accounts.

Idea behind new brand ‘X’

Amid the adjustments launched to Twitter since Musk took over it final yr, he modified its enterprise identify to X Corp. In October final yr, Musk had shared his imaginative and prescient about turning Twitter into “the everything app”. “…buying Twitter is an accelerant to creating X, the everything app,” he had stated.

The new brand ‘X’ has been described by Musk as a “minimalist art deco,” CEO Linda Yaccarino confirmed.

Hashtags resembling ‘RIP (Rest in peace) Twitter’ and ‘X’ trended on the platform Monday because the customers additionally flooded the location with memes to depict how they felt in regards to the new brand.

Meanwhile, elaborating on the rebrand, CEO Yaccarino acknowledged that ‘X’ is the way forward for “unlimited interactivity centred in audio, video, messaging, payments/banking”.

Powered by AI, X will create a worldwide market for concepts, items and providers, and alternatives, connecting individuals “in ways we’re just beginning to imagine,” her tweet learn.

Source web site: www.hindustantimes.com

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