New Delhi: Canon is entering into the long run by marrying its heritage of excellence with the most recent technological advances. With the fixed emergence of recent platforms and the ever-increasing demand for video content material, Canon, having been synonymous with high quality pictures and imaging, is redefining its choices. In an unique dialog with Ayaz Farooqui, Manabu Yamazaki, President and CEO of Canon India, discusses the corporate’s plans to adapt and innovate within the quickly altering world of imaging expertise. Yamazaki highlights how the corporate just isn’t solely maintaining tempo with these modifications but in addition anticipating buyer wants in varied sectors, together with video surveillance {and professional} printing.
Here are the excerpts from the interplay
1. With the introduction of newer applied sciences, what steps is Canon taking to combine new-age innovation into its services whereas leveraging its legacy in imaging expertise?
The imaging business’s growth in recent times might be attributed majorly to technological developments, which have met the evolving calls for throughout sectors. Over many years, we at Canon have remained trailblazers, providing the perfect experiences to our clients, via progressive product improvements and the continuous provision of essentially the most up-to-date options that improve effectivity and add worth to their work.
For occasion, we’re extensively delving into the potential of Virtual Reality (VR) to facilitate top-notch content material creation. In 2021, we unveiled the EOS VR System, which marked a big milestone in empowering the crafting of gorgeous 180° VR content material at resolutions as much as 8K. Artificial intelligence (AI) is the way forward for the related gadgets and methods round us. Supporting a variety of broadcasting avenues together with Education, Sports, Broadcast News, Events, Live Streaming and extra, AI equips our PTZ (pan-tilt-zoom) broadcast cameras powered by the auto monitoring utility and seamless operations enabled by the auto loop utility. As a part of our community surveillance resolution choices, now we have integrated superior video analytics, together with CCTV surveillance, entry management, and public addressing, thereby addressing the entire networking and surveillance life cycle. We acknowledge the transformative energy of such rising applied sciences and are dedicated to leveraging our legacy to create progressive and enhanced experiences for our clients.
2. With the growing significance of video content material throughout varied platforms, how is Canon adapting its product line to cater to the wants of each newbie {and professional} videographers?
Consumption of video content material has witnessed a big improve in recent times. In line with this, now we have been specializing in a video-first technique that extends to our product choices, in addition to our advertising and marketing strategy and engagement with stakeholders. We have been catering to the rise in demand for video content material tools by introducing specialised merchandise tailor-made throughout segments together with weddings, content material creation, schooling expertise, OTT, and home of worship. Notably, we unveiled the Canon EOS R8, for marriage ceremony professionals, and the EOS R50, EOS R100, and PowerShot V10 for content material creators, showcasing a dedication to offering cutting-edge instruments for videography.
At the identical time, the rise in streaming content material, progress of OTT, and booming cinema phase has resulted in an uptick in demand for our exhaustive Cinema EOS collection. The current inclusion of Canon EOS R5 C because the eighth addition to the listing of cameras accredited by Netflix for manufacturing underscores Canon’s unwavering deal with delivering the high-quality requirements demanded by professionals within the broadcasting and videography business. We goal to know the various wants of the videography group with a deal with strengthening our product portfolio and providers for a similar.
3. In what methods is Canon investing within the subsequent technology of photographers and creators, and the way does this align with the corporate’s long-term imaginative and prescient? Highlight firm’s growth past cameras into the imaging business?
Grounded within the ‘GEMBA’ tradition, the place we actively keep near clients to know their necessities, now we have recognized important progress potential within the photographers and content material creator/vlogger phase. Our imaginative and prescient is to empower and upskill the influencer group via targeted merchandise and workshops, facilitating their conquest of the world of creativity. Beyond providing cutting-edge expertise, our engagement with the artistic group consists of academic webinars and collaborations with high establishments and skilled EOS Ambassadors. This holistic strategy is geared toward nurturing the pictures business and seamlessly aligns with our imaginative and prescient to transcend conventional boundaries, solidifying our management within the imaging business for years to return.
Talking about increasing our legacy past cameras, now we have strengthened our positioning throughout a complete vary of digital imaging merchandise and options in India catering to segments throughout Healthcare, Government, Home Segments, Enterprises, Educational Institutions, and rather more. We have been empowering enterprises with our vary of printing and enterprise imaging options together with doc administration methods (DMS), multi-functional gadgets (MFDs), cloud-based instruments, and extra. We additionally forayed into the cyber safety area to additional allow organizations to optimize workflow effectively. Our skilled printing merchandise are designed to cater to the evolving wants of jobbers and print outlets, whereas our intensive line-up of client printers caters to properties, small workplaces/residence workplaces, and small to medium-sized companies. Similarly, we proceed to develop our market presence in crucial segments together with Surveillance and Medical, thereby solidifying our business management as a futuristic and progressive expertise model even additional.
4. Could you share insights into any upcoming applied sciences or merchandise that Canon is especially enthusiastic about?
Canon’s growth past its conventional identification as a digicam firm is marked by a strategic shift in the direction of turning into a complete digital imaging options supplier. This evolution is underscored by our diversified product vary and their dominance throughout varied market segments in India. We goal to proceed solidifying our management within the imaging expertise business by additional increasing our foothold in key sectors akin to Healthcare, Government, Enterprises, and Educational Institutions. One of the important thing avenues on this regard is surveillance, owing to the event of Smart Cities in India; we goal to turn into an end-to-end surveillance options supplier and methods integrator, providing cutting-edge applied sciences, together with our progressive PTZ digicam collection within the subject of broadcasting as effectively. We are significantly eager on supporting enterprises of their digital transformation journey. In this regard, we forayed into cybersecurity in 2023, permitting us to supply organizations complete options that optimize workflow effectivity and prioritize knowledge safety.
In the skilled printing business, now we have been introducing progressive merchandise which have been specifically designed to cater to the evolving wants of jobbers and print outlets. Additionally, our client printers fulfilling the various necessities of properties, small workplaces, and small to medium-sized companies, aligns with the altering dynamics of distant work and the growing demand for versatile printing options in varied settings. As we adopted the ‘Henkaku’ technique, emphasizing transformation as a key driver of progress in India, our continued dedication to increasing choices based mostly on evolving market necessities stands out.
5. How does Canon tailor its methods to cater to various markets, particularly in nations like India?
We make use of a consumer-first strategy in tailoring our methods for various markets, significantly in India, by understanding and adapting to the distinctive wants of every phase. For occasion, with companies more and more adopting automation to enhance effectivity, now we have invested closely in innovating our workplace automation instruments and software program options that assist them of their digital transformation journey. Additionally, there was an growing significance of cybersecurity in immediately’s digital panorama attributable to an increase in cyber threats. Hence, we addressed the rising requirement for cybersecurity options by launching our choices in collaboration with ESET, an business skilled.
In the realm {of professional} printing, we acknowledged the rising want for jobbers and print outlets to enhance their productiveness and effectivity by growing machine velocity whereas delivering high quality output. With the evolving panorama of hybrid work fashions, now we have strategically designed our client printing choices to handle the calls for of customers searching for versatile and high-performance merchandise. We have additionally been closely targeted on empowering the rising cohort of content material creators {and professional} segments like Wedding, via specialised merchandise in addition to common engagements which might be geared toward boosting their creativity. This consumer-first strategy ensures that clients utilizing our imaging options can function securely and confidently in an ever-changing digital atmosphere.
6. What challenges and alternatives does Canon see within the Indian market particularly?
In the dynamic panorama of the Indian market and the fast developments in imaging expertise, we acknowledge the problem of staying forward of the curve and delivering technological improvements that successfully cater to the evolving wants of our clients. In the B2B sector, particularly amidst the surge in demand for printers prompted by the shift to hybrid working, we see a big alternative, thereby accelerating the necessity for environment friendly residence and workplace printing options. As India embraces the Smart City infrastructure motion, our surveillance choices align seamlessly with the federal government’s funding within the growth of 100 good cities. The Network Video Surveillance Solutions (NVS) enterprise has skilled notable progress, with plans to broaden into authorities initiatives, together with crucial infrastructure, protected metropolis initiatives, and built-in visitors administration initiatives.
Office automation can be a big focus space for us, addressing the growing demand in sectors like BFSI, Healthcare, and Startups. The introduction of workplace automation instruments and software program options akin to Therefore, Uniflow, and Kofax has garnered substantial consideration. These options not solely play a vital position in knowledge analytics but in addition help organizations of their digital transformation journey. Our cloud-based options have emerged as highly effective instruments in simplifying enterprise operations, lowering prices, and enhancing general effectivity.
On the digicam entrance, we acknowledge the evolving wants of content material creators, responding with merchandise just like the PowerShot V10 catering to the rising pattern of vlogging. The surge in demand for streaming providers throughout varied sectors, together with weddings, schooling, and company occasions, positions our Pro-DV and distant PTZ digicam vary as important instruments.
7. How has the printing business developed submit the pandemic, and the way has Canon tailored to the modifications via its choices?
The pandemic has been a catalyst for important transformation within the printing business as a result of rise of hybrid working atmosphere. This shift has led to a surge in demand for printers, not solely from massive firms but in addition from properties, small workplaces/residence workplaces (SOHOs), and small to medium-sized companies (SMBs). In 2023, we launched 16 state-of-the-art printers spanning our PIXMA, MAXIFY, and laser collection that had been tailor-made to those necessities. Furthermore, we empowered customers to discover new avenues and artistic shops for printing, which went past printing paperwork.
Our skilled printing phase has additionally witnessed appreciable progress as we launched applied sciences tailor-made to rising tendencies. Innovative merchandise just like the Desktop A1-Plus Large Format printers imagePROGRAF TC 20 collection, the revolutionary imagePRESS V collection, and the just lately unveiled imagePROGRAF TM collection have addressed evolving printing wants, offering cost-effective and multipurpose options perfect for distant worksites, small workplaces, and shops. Our dedication to fixed innovation and adaptation ensures that our choices align with the ever-evolving wants of customers within the post-pandemic period.
8. As we’re within the new yr, what are the long-term plans that the corporate is aiming to attain in 2024?
In 2024, Canon India is targeted on reaching bold long-term targets centered on market growth and class management. We goal to turn into the fastest-growing gross sales firm by 2024, emphasizing an innovation-first strategy. Recognizing the immense potential within the Indian market, particularly within the realms of surveillance and medical enterprise, and acknowledging their strategic significance, we’re decided to broaden our presence additional, constructing on our previous successes and constantly rising our buyer base. Our core mission, encapsulated within the Japanese time period ‘Henkaku’ for transformation, guides our efforts to combine imaging options into new domains, as we goal to additional broaden present enterprise propositions in addition to create ‘new business avenues’, showcasing the flexibility of our exhaustive portfolio.
We acknowledge the significance of buyer expertise, aiming to transcend conventional choices by creating significant experiential engagements that spotlight the real-world advantages of our merchandise. Along with all this, a key focus space shall be to reinforce our attain throughout the size and breadth of the nation, with Canon searching for to determine a sturdy expertise ecosystem nationwide. With a various vary of 360-degree choices, our objective is to remain dynamic, lead business tendencies, and persistently delight clients via experimentation and innovation, serving as a one-stop-shop for all digital imaging wants.
Source web site: zeenews.india.com
