Chinese retailers supply huge reductions on iPhone 15 to spur gross sales

Chinese e-commerce platforms together with, PDD Holdings’ Pinduoduo and Alibaba’s Taobao are providing large reductions on Apple’s newest iPhone 15, with some going for as much as 1,501 yuan ($205.14) beneath the retail worth.

The Apple iPhone 15 sequence is displayed on the market at The Grove Apple retail retailer on launch day in Los Angeles, California, (AFP)

Analysts say the iPhone 15 has not been promoting as nicely in China as its predecessor. Counterpoint Research mentioned final week that iPhone 15 gross sales in China had been down 4.5% in contrast with the iPhone 14, within the first 17 days after its market launch.

In China, Apple often permits associate distributors to supply reductions to spur demand. But Chinese e-commerce platforms have additionally been locked in a “value for money” battle as customers tighten their belts in a slowing economic system, with discounting a key focus of an upcoming annual Singles Day procuring pageant. is promoting the 512 GB iPhone 15 for 7,498 yuan, 1,501 yuan decrease than Apple’s official worth of 8,999 yuan. Asked concerning the low cost, the corporate mentioned it was in step with a method it launched this 12 months of providing low costs.

Pinduoduo is providing the 128 GB model of the iPhone 15 Plus at 6,098 yuan, 900 yuan lower than Apple’s retail worth of 6,999 yuan, in line with checks made by Reuters.

The 512 GB iPhone 15 Pro Max, which has a 11,999 yuan price ticket in Apple’s retailer, might be purchased for 10,698 yuan on Alibaba’s e-commerce platform Taobao.

Apple, Pinduoduo and Alibaba didn’t instantly reply to requests for remark.

The e-commerce platforms’ iPhone 15 reductions had been first reported by the Economic Observer weekly newspaper on Monday.

($1 = 7.3170 Chinese yuan renminbi)

(Reporting by Sophie Yu and Brenda Goh; Additional reporting by Shanghai Newsroom; Editing by Alexander Smith)

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