Elon Musk Renaming Twitter Saw A Drop In Weekly Active Users – News18

Twitter’s renaming as X by Elon Musk noticed its weekly lively customers drop 4 p.c over the next weeks after the train.

The X app fell 4 spots within the Overall class rankings to No 36 earlier this month as its installs decreased by 8 p.c, in accordance with information from app intelligence agency Sensor Tower. That included a decline throughout each iOS and Android, down 22 p.c and 18 p.c, respectively.

Average consumer time spent and periods on X fell 5 p.c after the rebranding.

“Twitter rebranded to X earlier this week and saw mixed reactions from its users with some notably voicing dissatisfaction with the abandonment of the classic blue bird logo,” mentioned the report.

However, installs for the Twitter Lite app, designed for rising markets, went up after the title change, studies TechCrunch, citing the info.

Twitter Lite downloads elevated, up 50 p.c from the earlier time-frame.

From August 6 by August 20, income additionally considerably jumped by 25 p.c, primarily pushed by income from iOS (up 24 p.c). The X rebrand moreover impacted different apps, like rivals Bluesky, Instagram Threads and Mastodon.

In the primary week (July 23-August 5) of the rebranding train, Meta’s Threads downloads dropped 70 p.c, leaving the app ranked sixteenth Overall. But Bluesky and Mastodon noticed downloads enhance by 180 per cent and 15 per cent, respectively, in accordance with the Sensor Tower information.

(This story has been edited by News18 workers and is printed from a syndicated news company feed – IANS)