Facebook is declining in recognition among the many younger in South Korea. (Image: Reuters)
The variety of Facebook customers in South Korea fell to a document low final month as a rising variety of younger individuals opted to make use of Instagram and different social media platforms.
The variety of Facebook customers in South Korea fell to a document low final month as a rising variety of younger individuals opted to make use of Instagram and different social media platforms, business information confirmed.
Facebook had a mixed 9.79 million South Korean month-to-month lively customers (MAU) on the Google Play Store and the Apple App Store as of final month, down 2.6 per cent from a month in the past, in keeping with the information by Mobile Index.
It is the primary time that Facebook’s MAU in South Korea dropped to beneath the 10-million threshold since Mobile Index began to compile associated information in 2020, experiences Yonhap news company.
Its month-to-month determine has been on a gentle decline since August 2021, when it hit 13.41 million.
Insiders stated the decline got here because the youthful era prefers utilizing different social media extra suitable with short-form content material like Instagram to Facebook’s conventional text-heavy options.
Mobile Index stated the variety of Instagram’s MAU reached 18.52 million final month in South Korea, up 7 per cent from a yr earlier.
According to a separate survey by the Korea Press Foundation, 46.1 per cent of native college students in elementary, center and excessive faculties stated they used Facebook final yr, down from 80.3 per cent in 2019.
But the beneficial response to Instagram rose sharply to 81.6 per cent in 2022 from 61 per cent in 2019.
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Source web site: www.news18.com
