Social media platform Instagram has introduced that it’ll discontinue its dwell purchasing function, which permits customers to tag merchandise of their dwell broadcasts on March 16.

“Beginning on March 16, 2023, you’ll now not have the ability to tag merchandise in dwell broadcasts on Instagram. This change will assist us deal with merchandise and options that present essentially the most worth to our customers,” the company said in a support page.

However, users will still be able to set up and run their shops on the platform as the company continues to “invest in shopping experiences for people and businesses across feed, stories, Reels, ads and more.”

The firm additional talked about that different dwell broadcasting options will probably be unaffected, together with the flexibility to schedule a dwell broadcast, to ask company to hitch your dwell broadcast and to carry a dwell Q&A.

Last month, the social media platform had introduced that it’ll take away the purchasing tab from the principle bar on the backside of the display, beginning this month.

The button to create a brand new publish will transfer down, and the Reels tab, which is presently current within the entrance and centre on the navigation bar, will substitute the Shop tab.

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(This story has been edited by News18 employees and is revealed from a syndicated news company feed)