Meta’s Threads Downloads Soar As It Puts Up A Fresh Fight Against X – News18

Meta’s Threads, initially launched as a competitor to X (previously Twitter), has been out there for over half a 12 months. The app initially skilled important spikes in downloads and recognition, with Instagram customers flocking to the brand new platform because of the seamless migration course of and the flexibility to make use of the identical username. However, this curiosity progressively waned.

Now, the tides appear to be turning once more, with the Meta-owned social platform making a possible turnaround. The app ranked because the fourth most downloaded iOS app and the eighth most downloaded on Google Play in December 2023. The platform additionally almost tripled its downloads to 12 million on the App Store and reaching 16 million on Google Play, as per a report by AppFigures. These numbers imply Threads surpassed different well-liked social platforms, together with Spotify, Telegram, and most significantly, rival X.

The latest resurgence is probably going attributed to Instagram actively selling Threads posts throughout customers’ feeds. Furthermore, the addition of recent options, akin to the flexibility so as to add tags and delete a Threads profile with out deleting your Instagram account first, has contributed to the rise in Threads’ reputation.

Additionally, Threads has already achieved quite a few milestones. Meta CEO Mark Zuckerberg introduced in October of final 12 months that the app was approaching a complete of 100 million customers. Based on experiences, it appears the app has already surpassed that determine.

Meanwhile, rival X has slowed down with the barrage of options and adjustments that Elon Musk launched as quickly as he bought maintain of the reins—together with stripping away legacy checkmarks, rebranding the platform as ‘X,’ and even introducing a myriad of options akin to dwell streaming, the flexibility to put up movies as much as 2 hours in size, and bringing monetization choices for qualifying accounts subscribed to X Premium.