OTT Streaming Apps Approach CCI To Fight Against Google’s Play Store Commission – News18

The Indian Digital Media Industry Foundation (IDMIF), an business physique representing some distinguished streaming gamers in India has approached the CCI to problem Google’s app retailer billing coverage.

According to an Economic Times report, within the letter to CCIOTT Streaming Apps Approach CCI To Fight Against Google’s Play Store Commission—the IDMIF said that Google’s fee price is each unjustifiable and dangerous, and that its coverage may put an finish to smaller OTT companies and channels, and people “especially in the content curation business.”

This transfer comes simply after Disney+ Hotstar app proprietor—Novi Digital Entertainment—approached the Madras High Court making an attempt to cease Google from eradicating the app from its Google Play Store. Moreover, it’s reportedly the primary non-Indian streaming platform to have gone after difficult Google’s insurance policies.

The IDMIF is representing the next OTT gamers in India: Disney+ Hotstar, Zee5, Voot, SonyLIV, Manorama Max, SunNXT and Discovery+.

“IDMIF approaching the CCI on this matter adds a lot of heft to our ongoing case that it is not just the smaller players who are hurting but also the larger players in the space that are going to take a hit,” Vinay Singhal, CEO of OTT startup, Stage was quoted as saying by ET.

In response, the CCI has asked IDMIF to submit evidence that supports its claim.

The Madras High Court also granted an interim injunction to Disney+Hotstar— directing the streaming platform to pay a lower commission of 4% to Google for using its in-app payment system.

Earlier, streaming platforms had to pay “15-30% under the previous Google Billing and Payments System (GBPS),” however underneath the ‘new user choice billing (UCB) system,’ this charge has been introduced down by 4% to 11-26%.