New Delhi: Buoyed by the response from throughout the nation, Samsung on Wednesday mentioned it acquired 1.5 lakh pre-orders for its newly-launched, ‘make in India’ fifth technology of foldable units within the three-week interval (July 27-August 17) which is 1.5 instances greater than final 12 months.
Aditya Babbar, Senior Director, Mobile Business, Samsung India, advised IANS that not simply city centres however the response for Galaxy Fold5 and Flip5 from tier 2, 3 and even tier 4 cities has been overwhelming this 12 months, signalling that the Galaxy premium units have gotten mainstream within the nation.
“Numbers speak the truth. The response from ‘Bharat’ for our ultra-premium devices, thanks to the 24-month EMI scheme, has been amazing. We are growing faster pan-India in the premium and ultra-premium segment than ever before,” Babbar emphasised.
Faster availability in tier 2, 3 and even 4 cities, the distinctive 24-month EMI scheme and a rising set of aspirational Indian person base have helped Samsung additional cement its place within the ultra-premium phase within the nation.
With the brand new foldable, Samsung goals to achieve over 50 p.c market share in India within the super-premium ($1,000 and above) phase.
“The interesting trend we see this year is a rush of new, first-time buyers for flagship foldables. For Fold5, they generally belong to the 25-44 age group, mostly male consumers and tech enthusiasts. On the other hand, Flip5 is attracting users in the less than 35 age group, and the demand for Flip is equal from both the genders,” Babbar advised IANS.
“We are determined to further grow our market share in the upcoming festive season, and consolidate our leadership riding on the Galaxy flagship devices,” Babbar added.
To make foldables mainstream, Samsung elevated its distribution footprint, guaranteeing Galaxy Z Flip5 and Galaxy Z Fold5 can be found throughout 10,000 shops in India, up from 6,000 shops by way of which the earlier technology of foldables have been offered.
“We are excited to see the overwhelming response for our fifth-generation foldable smartphones in India. We are confident that the robust demand for Galaxy Z Flip5 and Z Fold5 among India’s tech-savvy consumers will help us consolidate our leadership in the country,” mentioned Raju Pullan, Senior Vice President, Mobile Business, Samsung India.
Customers can purchase Galaxy Z Flip5 (256 GB) for a web efficient worth of Rs 85,999, whereas Galaxy Z Fold5 (256 GB) is accessible at Rs 138,999 for a restricted interval within the nation.
Source web site: zeenews.india.com
