Snap Inc., the guardian firm of Snapchat, hosted its inaugural APAC AR Day in Mumbai on Monday, showcasing its growth in Augmented Reality (AR) and highlighting the contributions of its AR creator and developer neighborhood. The occasion additionally make clear Snap’s ongoing work in AR for each customers and types.
Evan Spiegel, Snap chief govt and co-founder, made a shock look as he visits India after 5 years.
“I love the energy of the young and vibrant Indian developer community. With over 200 million Snapchatters in India, we’re witnessing more creators, developers, and brands tapping into our community’s passion for augmented reality experiences. We’re excited to be building the future with such incredible local talent,” mentioned Spiegel throughout a dialog with Snap APAC President Ajit Mohan.
Spiegel highlighted the problem of producing 3D property for AR and emphasised using Artificial Intelligence (AI) to scale back the barrier to creating these property. He expressed the immense alternative in offering AR experiences for self-expression and studying in regards to the world, whether or not via partnerships with manufacturers for wider distribution or for inventive enjoyment.
“One of the issues that we discovered early on with AR was it’s totally onerous to generate 3D property and takes a protracted time frame to construct all these 3D property. So how can we use AI to truly cut back the barrier of creation for these 3D property,” Spiegel said.
The event featured sessions led by expert speakers, including Ty Ahmad-Taylor, Snap’s VP Product Growth, Resh Sidhu, Global Director Arcadia, Snap’s AR Creative Studio, Haran Ramachandran, Snap’s APAC Head of Creative Strategy, and Jeremy Voss, Snap’s Director of Product.
‘Snap AR getting traction in India’
Snap AR is expanding its footprint in India, with over 250 million people engaging with AR on Snapchat daily, the multimedia messaging platform said. The Snap AR creator community in India witnessed a 60% growth in 2022 and is expected to continue flourishing in 2024, attracting talented AR creators from diverse backgrounds, it added.
Snapchat plans to launch special Diwali-themed AR Lenses, adding a festive touch to the AR experience.
Source web site: www.hindustantimes.com
