Tech Talk | Rising Air Purifier Sales Amidst Worsening Pollution in Delhi-NCR A Silver Lining for Companies – News18

The Bengali saying ‘Karor poush mash toh karor sorbonash’ (somebody’s loss is another person’s achieve) aptly mirrors the state of affairs of air air pollution in Delhi and the NCR. On one hand, there’s a dearth of contemporary air to breathe, whereas on the opposite, the disaster is boosting gross sales for air air purifier firms.

Many market analysis studies underscore the notable surge in air air purifier utilization throughout India, attributed to numerous components, notably the escalating air pollution ranges. India contends with a few of the most dire air high quality globally, regularly surpassing secure thresholds for pollution like PM2.5 and PM10 in quite a few cities. Consequently, there’s an growing recognition of the well being hazards linked to air air pollution, fuelling a heightened demand for air purifiers.

However, there are different supporting causes behind the rise in gross sales of air purifiers in India which embrace rising urbanisation and growing disposable incomes.

Experts consider that India is quickly urbanising, with increasingly individuals transferring to cities. This has led to a rise in visitors congestion, industrial exercise, and development mud, all of which contribute to air air pollution. As a consequence, many individuals dwelling in cities are investing in air purifiers to guard their well being. Secondly, India’s center class is rising quickly, and disposable incomes are rising. This has made air purifiers reasonably priced for extra individuals.

It ought to be famous that this yr, weeks earlier than Diwali, people commenced sharing pictures of their house air purifiers on social media. It was seen that the demand for air purifiers has hit unprecedented highs attributable to alarming air pollution ranges. Additionally, memes and reels flooded numerous platforms because the Air Quality Index (AQI) soared previous the 300-mark in quite a few areas, primarily in Delhi and its surrounding areas.

Considering the continuing air high quality state of affairs, a market analysis report that forecast the pattern from 2023 to 2028, highlighted that the Indian air air purifier market is projected to realize a Compound Annual Growth Rate (CAGR) of over 5 per cent within the forthcoming years. Another current report highlighted that the Indian Air Purifier Market is projected to surpass a worth of $1169.10 million by 2030, with an anticipated substantial CAGR of 28.51 per cent from 2023 to 2030.

Notably, gamers like Daikin Industries Ltd, Dyson Ltd, Koninklijke Philips NV, Honeywell International Inc., and Panasonic Corporation maintain key positions on this fragmented market. In 2022, Havells Studio launched a brand new product, the Meditate air air purifier, whereas Samsung launched two new air purifiers in India. This yr, Xiaomi launched two new air purifiers, Smart Air Purifier 4 and Xiaomi Smart Air Purifier 4 Lite. Similarly, Dyson launched the brand new line of Purifier Cool Gen 1 in India.

However, the widespread adoption of air purifiers in households has sparked debates concerning their precise advantages for the respiratory well being of wholesome adults. In a research involving 32 wholesome people, real air purifiers confirmed an 11 per cent discount in indoor tremendous particulate matter, but this variation lacked statistical significance.

The research discovered that these purifiers didn’t notably improve the topics’ lung perform. Surprisingly, consultants seen that a rise within the focus of pollution, PM10-2.5 and ozone (O3), led to a big lower in three measures of lung perform: compelled expiratory quantity in a single second (FEV1.0), compelled very important capability, and maximal mid-expiratory movement. It clarified that whereas air purifiers marginally improved indoor air high quality in strange houses, they didn’t present any tangible enchancment in general well being.

The Union authorities initiated a plan, the National Clean Air Programme (NCAP), in 2019 to boost air high quality in 131 cities throughout 24 States or UTs. Engaging all stakeholders, the Centre units a goal discount of as much as 40 per cent in PM10 concentrations by 2025-26 or attaining compliance with National Ambient Air Quality Standards.