Published By: Shaurya Sharma
Last Updated: February 13, 2024, 07:55 IST
Smartphone dependancy is among the main explanation for stress.
According to a brand new report, a typical smartphone person picks up the telephone 70-80 instances a day. This is predicated on precise clicks/swaps knowledge of over 1,000 customers and in-depth client interviews performed throughout India.
One out of two (50 per cent) instances Indian customers choose up their telephones with out figuring out why they fired up their smartphone, a brand new report revealed on Monday.
According to the worldwide administration consulting agency Boston Consulting Group (BCG), a typical smartphone person picks up the telephone 70-80 instances a day.
“In our research, we have seen about 50 per cent of the time consumers do not have clarity on why they pick up the phone — they do it out of habit,” stated Kanika Sanghi, Lead – Centre for Customer Insights India.
The findings within the report are based mostly on precise clicks/swaps knowledge of over 1,000 customers and in-depth client interviews performed throughout India.
Moreover, the report discovered that 45-50 per cent of the time shoppers are very clear on the duty to be completed, and 5-10 per cent of the time shoppers have partial readability.
“Smartphones are evolving — the recent spate of discussions in media and at industry events on themes like ‘AI on device’ or ‘app-less experience through Gen AI’ is a testament to that evolution,” stated Nimisha Jain, Senior Partner and Managing Director at BCG.
The report additionally talked about that Indian smartphone customers like to stream video content material (short-form/long-form) as 50-55 per cent of their time is spent on streaming apps, whereas socialising (texts/calls), purchasing, looking out (for info on journey, jobs, hobbies and many others.) and gaming.
Source web site: www.news18.com
