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Twitter Becomes First Social Media Platform To Allow Cannabis Ads In United States

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Last Updated: February 17, 2023, 09:05 IST

More states within the United States are transferring in direction of permitting the sale of leisure hashish.

Twitter on Wednesday turned the primary social media platform to permit hashish corporations to market their manufacturers and merchandise within the United States.

Twitter on Wednesday turned the primary social media platform to permit hashish corporations to market their manufacturers and merchandise within the United States.

The firm had earlier solely allowed promoting for hemp-derived CBD topical merchandise, whereas different social media platforms together with Facebook, Instagram and TikTook comply with a “no cannabis advertising policy” as pot stays unlawful on the federal degree.

However, extra states within the United States are transferring in direction of permitting the sale of leisure hashish, with 21 already on board.

Twitter mentioned it would allow hashish corporations to promote, so long as they’ve correct license, move by way of its approval course of, solely goal jurisdictions the place they’re licensed to function and most significantly, don’t goal folks under 21 years.

“This is a pretty massive win for legal cannabis marketers,” multistate hashish and medical marijuana firm Cresco Labs mentioned.

Most pot corporations have been fast to embrace the modifications steered by Twitter. Trulieve Cannabis Corp already launched a multistate marketing campaign on the platform on Wednesday.

“This change speaks to the growing acceptance of cannabis as a mainstream wellness category, and we are hopeful it will serve as a catalyst for other social media platforms to follow suit,” mentioned Kate Lynch of Curaleaf, the most important hashish firm working within the United States.

After having fun with a gross sales surge through the early phases of the pandemic, the U.S. hashish trade confirmed indicators of slowing within the face of regulatory and financial challenges, together with falling costs and a bootleg market poaching its prospects.

Curaleaf not too long ago reduce its workforce by 10% and exited majority of its operations in three U.S. states.

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(This story has been edited by News18 workers and is printed from a syndicated news company feed)

Source web site: www.news18.com

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