Twitter To Offer 50% Fewer Ads And Boosted Visibility To Blue Subscribers

In order to woo extra customers, Elon Musk-run Twitter will now present not less than 50 per cent much less adverts to Blue subscribers, together with a lift of their visibility on the platform.

The micro-blogging platform has applied the brand new software on each ‘For You’ and ‘Following’ tabs.

“As you scroll, you will note roughly twice as many natural or non-promoted Tweets positioned in between promoted Tweets or adverts. There could also be instances when there are extra or fewer non-promoted Tweets between promoted Tweets,” according to the company.

The feature, however, does not apply to advertisements shown in profile replies, promoted accounts and trends, and promoted events on the Explore page.

The company has also prioritised rankings in conversations and search for Blue users, who pay $8 a month.

Meanwhile, the blue check marks on Twitter still remain for legacy verified accounts.

A new verified tagline for legacy Blue users now reads: “This account is verified because it is subscribed to Twitter Blue or is a legacy verified account”.

According to the Twitter CEO, “We are including the date of verification to the profile. Note, solely date since paid verification counts, since there was a lot corruption up to now with legacy checkmarks.”

According to Musk, only verified accounts will be allowed to appear in ‘For You’ recommendations, starting April 15.

“Starting April 15, only verified accounts will be eligible to be in For You recommendations. This is the only realistic way to address advanced AI bot swarms taking over. It is otherwise a hopeless losing battle. Voting in polls will require verification for the same reason, he said last week.

“That said, it’s ok to have verified bot accounts if they follow terms of service and don’t impersonate a human,” Musk added.

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(This story has been edited by News18 workers and is revealed from a syndicated news company feed)