The Misinformation Combat Alliance (MCA) and Meta are collaborating to launch a devoted fact-checking helpline on WhatsApp to handle deepfakes. It will likely be out there for public use in March 2024.
In a press release, Meta mentioned that the initiative goals to fight the unfold of media generated by way of synthetic intelligence, particularly deepfakes, which can deceive the general public on issues of public significance.
ALSO READ- Deepfake scammers impersonate executives in video name, dupe firm of $26m
How will the MCA-Meta deepfake helpline work?
The helpline, out there in English, Hindi, Tamil, and Telugu, will enable customers to flag deepfakes and ship them to a WhatsApp chatbot.
The MCA will set up a ‘deepfake evaluation unit’ to evaluate and confirm content material, working with fact-checking organisations, trade companions, and digital labs.
The programme goals to execute a four-pillar technique, specializing in detection, prevention, reporting, and rising consciousness concerning the rising prevalence of deepfakes.
It additionally entails creating a vital software that allows residents to entry dependable data, combating the unfold of misinformation.
ALSO READ- Microsoft CEO Nadella responds to Taylor Swift’s AI-generated deepfake pictures
Commenting on the partnership, Shivnath Thukral, director, public coverage India, Meta, “We recognise the concerns around AI-generated misinformation and believe combatting this requires concrete and cooperative measures across the industry. Our collaboration with MCA to launch a WhatsApp helpline dedicated to debunking deepfakes that can materially deceive people is consistent with our pledge under the Tech Accord to Combat Deceptive Use of AI in 2024 Elections.”
ALSO READ- Hard Code | As Sora breaks cover, a reminder of all that’s at stake
“The Deepfakes Analysis Unit (DAU) will serve as a critical and timely intervention to arrest the spread of AI-enabled disinformation among social media and internet users in India,” mentioned Bharat Gupta, President, Misinformation Combat Alliance.
Source web site: www.hindustantimes.com
