In the iPhone 14 Pro Max, Apple’s self-designed chips accounted for over 22 per cent of the whole BoM price. Apart from the A16 bionic processor, Apple’s self-designed chips embody PMIC, audio, connectivity and contact management, based on Counterpoint Research.
The improve to the A16 Bionic chipset from the A15 Bionic resulted in an $11 price improve, driving the processing group’s price share to twenty per cent in BoM.
The new primary digital camera with a 48MP picture sensor and the display screen with an always-on show function drive the fee improve.
“The software processor, show and digital camera are the primary classes the place price has elevated. These parts now additionally command a bigger share within the BoM,” said Shenghao Bai, senior analyst at Counterpoint.
Apple’s new-generation mobile processor, the A16 bionic, contains a whopping 16 billion transistors, a 6.7 per cent increase from the A15’s 15 billion transistors.
Due to its more advanced 4nm process, the application processor alone is estimated to introduce a cost increase of $11, driving the processing category’s share to 20 per cent in BoM cost.
The iPhone 14 Pro Max has a 48MP main camera with a quad-pixel image sensor with a sensor area that is 65 per cent larger than that in the iPhone 13 Pro Max.
“The front camera has been improved with the addition of the auto-focus feature while its lens has been upgraded to 6P from the 5P present in the iPhone 13 Pro Max. GSEO and Sunny Optical are the main suppliers of the front camera lens. These upgrades together have driven the camera category cost up by $6.30 in the iPhone 14 Pro Max,” mentioned Bai.
Apple’s self-designed parts have a bigger share within the total BoM price of the iPhone 14 Pro Max than in that of the iPhone 13 Pro Max.
“Our estimate means that Apple’s self-designed parts account for 22 per cent of the general BoM price of the iPhone 14 Pro Max,” mentioned the report.
Source web site: www.news18.com
