YouTube Premium Crosses 100 Million Subscribers Milestone: All Details – News18

Google-owned YouTube has surpassed 100 million Music and Premium subscribers globally, together with trials, as of January this yr.

Adam Smith, VP of Product at YouTube, mentioned that from small beginnings to a group of 100 million throughout greater than 100 nations, “we’re grateful to our subscribers for their support”.

“We’ve remained focused on delivering a best-in-class experience to our global YouTube community,” he mentioned in a weblog submit.

In the previous yr, YouTube enhanced the Premium playback expertise together with including the power to proceed watching YouTube throughout completely different gadgets like good TVs and tablets and launched an enhanced model of 1080p HD.

“We also experimented with new generative AI features that Premium users were among the first to try,” mentioned Smith.

For listeners, the platform launched Samples tab, a lightning quick method to uncover new music, a totally customised radio constructing expertise , and introduced podcasts to YouTube Music.

Neeraj Kalyan, President, T-Series, mentioned that YouTube Premium and Music crossing the 100 million subscriber milestone is certainly an important milestone second for the music business.

“We will continue investing in our strong partnership with Google that will help grow the subscription business, enhance fan experiences and contribute to the overall growth of the Indian music ecosystem,” mentioned Kalyan.

(This story has been edited by News18 employees and is printed from a syndicated news company feed – IANS)