YouTube To Stop Overlay Ads On Videos From Next Month: What It Means

Google-owned fashionable on-line video-sharing and social media platform YouTube has introduced that it’s altering the way in which some advertisements are proven on movies very quickly with the elimination of “Overlay ads” from content material beginning April 6.

“Starting on April sixth, 2023, the ‘Overlay ads’ advert format will not seem on YouTube to assist enhance the viewer expertise and shift engagement to greater performing advert codecs on desktop and cell units,” the company said in a YouTube Help Forum post.

Overlay ads are a legacy ad format that is only served on desktops and are disruptive for viewers.

The company said that these ads only appeared on the desktop and expects to see a limited impact for most Creators as engagement shifts to other ad formats.

Moreover, the video streaming platform also mentioned that there are no changes to any of their other ad formats.

Starting April sixth, 2023, Overlay advertisements will not seem on YouTube movies or as an accessible advert format while you activate advertisements in YouTube Studio.

“These ads only appeared on desktop, and we expect to see limited impact for most creators as engagement shifts to other ad formats. There are no changes to any of our other ad formats,” the corporate mentioned.

Earlier this month, YouTube additionally disabled new posts and feedback on its English Help discussion board because it switches to a read-only mode forward of “enhancements” in the next several months.

“Unfortunately, many threads are not relevant for user-based discussion and a large amount of questions go unanswered. Our goal is to ensure this can be a helpful space for all of you, so we’ll be using this time and these experiments to inform the long-term plan for this forum — more to come,” based on the YouTube Help web page.

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