Zomato’s founder and chief government, Deepinder Goyal, has clarified the corporate’s stance relating to a viral video circulating on social media. The video, that includes a helmet-less girl posing as a ‘mannequin’ whereas driving with a Zomato supply bag, has raised issues for violating visitors guidelines and was initially shared by netizens as an official commercial.
“We had absolutely nothing to do with this. We don’t endorse helmet-less biking,” the CEO of the meals supply platform clarified in an X submit.
Here’s the viral video of ‘Zomato lady with out helmet’
An X consumer shared a video depicting a girl dressed as a Zomato supply particular person driving with out a helmet on the streets of what was claimed to be Vijaya Nagar in Indore, Madhya Pradesh.
“Indore Zomato marketing head had this idea. He hired a model to drive around with an empty Zomato bag for one hour in the morning and one hour in the evening. Zomato is on a roll,” the consumer wrote.
Zomato’s Deepinder Goyal’s clarification
The Unicorn’s CEO mentioned that whereas there’s nothing incorrect with girls delivering meals, he distanced Zomato from the video and mentioned it appears “someone just ‘free-riding’ on our brand.”
“We have hundreds of women who deliver food every day to earn a livelihood for their families, and we are proud of their work ethic,” he added.
Zomato Care additionally replied to the consumer submit: “Hi Rajiv, we’d like to clarify that we had nothing to do with this video. We do not endorse helmet-less biking and we do not have an ‘Indore marketing head’.”
Netizens ‘misinterpreted’ viral video as official Zomato marketing campaign
Prior to the discharge of the clarification relating to the viral video, many customers expressed criticism, believing it was inappropriate for Zomato to make use of a mannequin for promoting campaigns that disregarded visitors laws.
“Does Zomato promote riding two-wheelers without helmets?” a consumer requested. Another sharp remark requested the meals supply platform: “Who is going to pay for the violation of the road rules…model(s) going round the city without a helmet…whether the model or the company….if a disaster takes place then who is to be blamed?”
Some folks, although, requested why there was such an outcry a couple of girl driving with out a helmet when it is a “common sight for other gender”.
Source web site: www.hindustantimes.com