Guests arriving to Diesel’s Milan Fashion Week present on Wednesday might need been stunned by the set: a large mountain of condoms. The Italian model unveiled its Fall-Winter 2023 assortment towards a backdrop of over 200,000 Durex packing containers, nodding to each intercourse positivity and a forthcoming collaboration with the contraceptive firm.
“We like to play at Diesel, and we are serious about it,” artistic director Glenn Martens stated in a press release. “Have fun, respect each other, be safe.”
Indeed, the complete assortment explored themes of freedom, pleasure and experimentation, with fashions strutting across the condom avalanche in ultra-low-rise denims, denim clothes with sheer meshed lace panels and ripped silk clothes held collectively by precarious-looking chains. The accompanying techno soundtrack was interspersed with the sound of specific moans, reinforcing the message that Martens is out to push boundaries.
A mannequin sporting a silk costume with draped chains on the runway. Credit: Victor Virgile/Gamma-Rapho/Getty Images
Since turning into artistic director in October 2020, the Belgian designer has steered Diesel — lengthy identified for its provocative advertising and luxe denims aesthetic — in the direction of extra experimental makes use of of denim. He has additionally been enjoying with upcycling. This assortment alone featured leftover nylon that was coated with one other form of plastic and heated, deadstock fake fur painted to look virtually like liquid and biker jackets that had been blow-torched and reworked into structural items.
A glance from Diesel’s Fall-Winter 2023 assortment. Credit: Victor Virgile/Gamma-Rapho/Getty Images
And, in fact, he has made Diesel’s set design one thing of a speaking level throughout vogue week.
In February 2022, at Martens’ post-pandemic runway return, the label greeted attendees with 5 inflatables hanging a sequence of cheeky poses described by Diesel as “confident, exuberant and proud.” Each was modeled on an actual individual and ranged from round 25 ft to 55 ft vast. Invitations for the present included an edible thong fabricated from crimson and white sweet.
Then, for its Spring-Summer 2023 presentation final September, Diesel erected an unlimited inflatable that earned a Guinness World Record for the world’s largest ever blow-up sculpture. (The label additionally invited the general public to attend the present, breaking with vogue week’s unique norms to host a whopping 5,000 individuals.)
Models stroll cross the ‘mountain’ of brilliant crimson condom packing containers. Credit: Victor Virgile/Gamma-Rapho/Getty Images
The condom “mountain,” as Diesel described it, made for yet one more viral second beneath Martens’ route — a transfer that promotes each the label’s new assortment and protected intercourse. In retaining with the theme, invites had been despatched within the type of Durex packs, whereas a post-runway press launch introduced that Diesel shall be distributing an extra 300,000 condoms throughout its shops worldwide in April. One jersey T-shirt seen on Wednesday’s runway additionally hinted at what’s to return, with the traditional Diesel “D” emblem swapped for Durex’s “D”.
Top picture caption: The Diesel presentation’s set.
Source web site: www.cnn.com
