Tiffany & Co. unveils BTS star Jimin as model ambassador

The BTS singer, whose full title is Park Ji-min, will seem in his first marketing campaign for the model this spring, the jeweler mentioned Thursday.

The announcement was accompanied by a photograph of a shirtless Jimin sporting a black swimsuit and a set of the model’s “Lock” bracelets. He turns into the second Ok-pop star to pen a cope with Tiffany & Co. in recent times, after Rosé from woman group Blackpink was unveiled as a model ambassador in 2021.

In a press launch, the singer described the partnership as “a great honor,” including that the jeweler has a “passion for design, innovation and artistry.”

Tiffany & Co. introduced its partnership with a photograph of Jimin sporting a number of the model’s “Lock” bracelets. Credit: Tiffany & Co.

In January, LVMH reported that Tiffany & Co. had loved a “record year” in 2022 amid an 18% enhance in income for the conglomerate’s jewellery and watches division, which additionally contains main manufacturers like Bulgari, TAG Heuer and Chaumet.

High-end jewelers are more and more looking for to harness the ability of Ok-pop, with Blackpink’s bandmate Jisoo unveiled as the brand new face of Cartier final May. Fashion labels like Chanel, Prada, Gucci have additionally introduced partnerships with South Korean singers, actors or each in recent times.

Thursday’s announcement comes as Jimin prepares to launch a brand new solo album, “Face,” later this month. BTS has been on hiatus since final 12 months as its members serve — or put together to serve — their necessary navy service.

The first Ok-pop group ever to be nominated for a Grammy Award, BTS had partnered with one other LVMH-owned model, Louis Vuitton, earlier than saying its hiatus.

In a press release, Tiffany & Co’s government vp for product and communications, Alexandre Arnault, described Jimin as a “multifaceted artist and performer.”

“He embodies the energy, style and sense of modernity that epitomizes Tiffany and Co.,” added Arnault, who’s the son of LVMH’s billionaire proprietor, Bernard Arnault.