Taking ahead the visionary ‘Sports for All’ idea, Royal Challengers Bangalore have made inclusivity and variety the important thing heading into the inaugural Women’s Premier League (WPL). The Sports For All — the Female Cricket Strategy is a revolutionary mannequin to make sure elevated participation of ladies in any respect ranges of cricket and contribute to equal alternative for girls and progress in India. Beyond the sphere, the RCB thinks that the ‘Sport for All’ philosophy will even create a vibrant work tradition and a holistic society.
“Sports for All” is a roadmap primarily based on important pillars to make sure cricket turns into a family title and one of many first profession selections for younger ladies in India.
Prathmesh Mishra, Chief Commercial Officer, Diageo India, and Chairman of RCB, stated, “Gender inequality is not only a pressing moral and social issue but also a critical economic challenge. The nation can grow if there is gender parity and advancing woman’s equity can add to economic growth.”
“We are confident that the WPL will go a long way not just in boosting women’s cricket in India but also mark a journey in equal participation of women in society at large. Along with superstars like Smriti Mandhana leading the team that RCB is immensely proud of putting together reflects our commitment and desire to promote women’s cricket and the growth of opportunities for women in this country. We are ready for this historic journey which we firmly believe will enhance the future of women’s sports while encouraging equal opportunity for everyone,” he added.
It was the pure development for RCB and Diageo as manufacturers which have adopted range and inclusivity as their core values. Diageo held again all investments in abroad groups as a result of it believes in India’s story and desires to be a part of this monumental journey for equal alternative in Sports.
While “Sports for All” strategy is predicated predominantly on the ethos of constructing icons, giving extra alternatives to ladies to compete on the highest stage and unearthing new skills, thereby inspiring the subsequent era of ladies cricketers.
Smriti Mandhana, RCB ladies’s staff captain stated, “First of all, I should thank the RCB management for giving me the opportunity to be a part of and lead a legacy team like the RCB. It is an exciting opportunity and at the same time challenging. The WPL is a landmark tournament in the history of women’s cricket, and I hope we all inspire many women to take up the sport through our performance and presence.”
“It’s extremely encouraging for us to see a franchise like RCB commit to this larger cause of equal participation of women and invest a round sum of money to get a team and contribute to the growth of India.”
RCB will open its marketing campaign within the WPL on Sunday squaring off towards Delhi Capitals.
(This story has been edited by Mahaz News workers …)
Featured Video Of The Day
Is King Kohli The GOAT? For Fans, He’s Among The Top
Topics talked about on this article
Source web site: sports activities.ndtv.com
.jpg)
