3 huge errors small companies make in the course of the holidays, and the way to keep away from them

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A damaged web site. Sold-out objects. Shipping delays. These situations may be detrimental to small companies in the course of the vacation season, arguably the busiest time of yr for retail gross sales.

“We see a few of our purchasers in a single weekend — like over Black Friday, Cyber Monday — earn more money that weekend than…