Cha-Ching! Trump makes $4 billion from his re-election marketing campaign

A really liberal good friend messaged me on Friday. She’d simply heard the news about the $364 million civil fraud judgment. towards Donald Trump

That’s on high of the $83 million he has to pay E. Jean Carroll.

See: Jury says Donald Trump should pay a further $83.3 million to E. Jean Carroll in defamation case

My good friend figured – financially, no less than – Trump was down for the depend. 

She’s not alone. The liberal media appears to be taking the identical view.

They couldn’t be extra flawed.

Away from the authorized headlines, Donald Trump has simply made a staggering amount of cash, all of it pushed by the publicity from his marketing campaign for the White House. (A very, terribly cynical particular person would possibly even counsel that’s a part of the purpose.)

How a lot? Forget these fines, which add as much as lower than $500 million. Trump is all of the sudden on observe for a windfall of almost $4 billion. And he has made most of it simply within the 5 weeks since his large win within the Iowa caucus put him in pole place for the Republican nomination.

The windfall is from the forthcoming IPO of his social media platform, “Truth Social,” which he launched – amid large derision from the liberal media, I’d add – in 2021 after he bought kicked off Twitter. 

Truth Social bought approval for its IPO from the Securities and Exchange Commission this week. 

See: DWAC up over 15% because it strikes to purchase Trump Media & Technology Group — however right here’s a possible snag

It will come to the inventory market by way of a merger with a so-called clean examine or “shell” firm referred to as Digital World Acquisition Corp
DWAC,
-4.00%.
(Bank examine firms are paper firms that checklist on the inventory market first, then discover a enterprise to purchase or merge with).

Under the phrases of the deal, which has been within the pipelines since 2021, Trump personally will find yourself with 79 million shares within the firm when the deal is full, probably as quickly as this quarter.

Or so studies this SEC firm submitting, on web page 309.

The worth of these shares in the present day: $48. They dropped $2 on Friday, however solely after an outstanding run that has taken them from simply $17 in early January, simply earlier than the Iowa caucus.

(Let or not it’s added that Devin Nunes, the Trump acolyte and former Republican congressman for California who’s CEO of the Truth Social holding firm, will make out extra modestly. At present costs his inventory shall be price, er, $5 million).

That makes Trump’s private stake valued at $3.8 billion: An increase of $2.5 billion simply since successful the Iowa caucus. Who says it prices cash to run for president?

The inventory increase is doubly welcome to Trump. Not solely does it imply that the worth of his shares go up, nevertheless it means he will get much more. Under the phrases of the deal, Trump and his Truth Social companions get an additional 40 million shares – present worth, $1.9 billion – if the inventory stays above $17.50.

What the inventory is absolutely “worth” is anybody’s guess. It’s a speculative meme inventory. It might simply plunge again to the earth. But so long as it stays above $17.50 Trump is in fats metropolis.

There’s no thriller why the inventory is booming. Some merchants are driving the brand new Trump hype practice as he marches in the direction of the nomination and, fairly probably, again into the White House.

And many are betting that if Trump turns into president once more he’ll do for “Truth Social” in his second time period what he did for Twitter in his first.

In case you will have forgotten, Trump successfully used his Twitter account as his semi-official presidential communication device. You couldn’t observe politics with out following him on Twitter. Actually, you couldn’t actually observe the news. They permeated the tradition – as when Andy Serkis, the actor who performed Gollum in Lord of the Rings, learn various them in character on late night time TV.

In whole Trump tweeted greater than 25,000 throughout his 4 years in workplace – a median of greater than 18 instances a day.

Twitter’s worth trebled throughout his 4 years in workplace, and was price $40 billion when he left. (There had been many components concerned – however all this free publicity, courtesy of the P.T. Barnum within the White House, hardly harm.)

Trump’s new windfall from Truth Social comes at a helpful time for him. He faces not solely big fines but in addition mounting authorized prices. Trump at present faces 4 felony trials, involving 91 felony counts.

Two are for allegedly trying to overturn the 2020 election consequence. One is for allegedly mishandling labeled paperwork after leaving the White House. The fourth, for allegedly paying hush cash to porn star Stormy Daniels through the 2016 presidential marketing campaign, is scheduled to start subsequent month.

See: The checks that led to Trump’s first felony trial within the ‘hush money’ scandal

As I’ve identified earlier than, Trump wouldn’t be going through this trial in any respect if he’d paid off Stormy Daniels with gold cash as a substitute of checks.

See: Trump wouldn’t have been indicted and there’d be no Stormy Daniels case if he’d stayed true to his love of gold

Getting entry to his new Truth Social billions to assist pay his authorized charges shall be a problem although. Presumably if want be Trump can borrow towards them. Lawyers concerned within the deal refused to remark. The telephone quantity listed for Digital World Acquisition Corp. within the firm’s filings has been disconnected and emails despatched to the media relations deal with bounced again. 

Trump was trailing Florida Gov. Ron DeSantis within the presidential race till the primary of his authorized indictments landed.

See: Trump’s indictment boosts odds he’ll be the GOP presidential nominee in 2024. You can wager on it.

You see how this complete factor matches collectively? The institution indict Trump. The publicity offers him an unassailable edge within the Republican presidential race. That lands him a $4 billion windfall. And he can funnel a few of that cash – by way of fines, and authorized charges – again to the institution. The price of doing enterprise.

A really cynical particular person would possibly marvel in the event that they’re all in on it, and the remainder of us are simply getting performed. There’s a sucker born each minute, as P.T. Barnum used to say.

Source web site: www.marketwatch.com

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