Netflix drops little-used ‘Surprise Me’ characteristic

Netflix Inc. has eliminated its “Surprise Me” button, a characteristic launched in 2021 to alleviate the trendy burden of selecting one thing to observe from hundreds of titles.

The firm discontinued the characteristic final month due to comparatively low use, in line with a spokeswoman.

discovered that customers have a tendency to return to the service with a selected present, film or style in thoughts, undermining the attraction of a operate resembling “Surprise Me,” the spokeswoman stated.   

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