Philip Morris says its e-cigarettes are actually promoting greater than Marlboro merchandise

Philip Morris International Inc.’s inventory was down 3.8% in premarket buying and selling on Thursday after the cigarette maker missed Wall Street’s fourth-quarter earnings estimate and mentioned its 2024 earnings would fall quick.

Philip Morris International
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mentioned its iQOS digital cigarettes surpassed its Marlboro cigarettes by way of web income, as cigarette cargo quantity dropped by 1.9%.

Philip Morris International mentioned fourth-quarter web earnings fell to $2.19 billion, or $1.41 a share within the fourth quarter, from $2.38 billion, or $1.54 a share, within the year-ago quarter.

Read extra: Camel, Newport amongst manufacturers seeing write-down of $34 billion by proprietor British American Tobacco

Adjusted revenue of $1.36 a share fell wanting the FactSet consensus estimate of $1.45 a share.

Revenue elevated by 11% to $9.05 billion, in step with the analysts’ estimate.

Looking forward, Philip Morris expects 2024 earnings of $5.90 a share to $6.02 a share, under the analyst estimate of $6.60 a share.

Total iOS customers stood at 28.6 million at year-end, up by 3.7 million from the tip of 2022. Out of the entire quantity, 20.8 million had switched to vaping e-cigarettes.

Total cigarette quantity fell 0.5%, together with a 0.8% drop in Marlboro models to 60.2 million models.

Philip Morris International mentioned its market share for heated-tobacco models (HTUs) rose by 1.2% to 9.1%.

Prior to Thursday’s trades, Philip Morris International’s inventory was down by 2.8% to this point in 2024, whereas the S&P 500 is up by 4.7%.

Source web site: www.marketwatch.com

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