Sunday’s NCAA ladies’s basketball championship was most-watched ever, ESPN says

Sunday’s NCAA ladies’s basketball championship, through which LSU received its first title over Caitlin Clark and Iowa, was probably the most watched ladies’s March Madness sport on report, ESPN introduced Monday.

The sport drew 9.9 million viewers, ESPN mentioned, citing preliminary Nielsen scores, with a peak of 12.6 million. Viewership jumped 103% 12 months over 12 months, in line with Disney’s
DIS,
-0.37%
ESPN, which added that the sport was the most-watched school occasion ever on its streaming platform, ESPN+.