The instructional know-how inventory that went from $98 to $1. Inside the 2U debacle.

It was a tip from an analyst at an funding agency roughly a decade in the past that first pushed Kevin Kinser, an training professor at Penn State University, to start out wanting into firms that work with schools to create on-line diploma packages. 

Back then, the standard mannequin for these on-line program managers, or OPMs as they’re identified, was to supply recruiting, advertising and back-end help to name-brand universities as they launched on-line graduate levels in social work, nursing, worldwide relations and different fields. In…