‘The Last of Us’ leads Spotify streams of Linda Ronstadt’s ‘Long Long Time’ to spike virtually 5,000%

Love will abide — and so does a ballad about unrequited love and longing when it’s given the right needle drop on one of many hottest exhibits of the season. 

A current episode of HBO’s “The Last of Us,” an adaption of the hit Sony
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PlayStation sport following the survivors of a fungus-fueled zombie apocalypse, has been scoring rave opinions from viewers and critics

Minor spoilers comply with: The third episode took a pause from the hordes of contaminated prowling the planet to deal with the decades-long love story between two aspect characters: Bill (performed by “Parks & Recreation’s” Nick Offerman) and Frank (performed by “White Lotus” Season 1 star Murray Bartlett.) And Linda Ronstadt’s 1970 single “Long Long Time,” which additionally doubled because the episode’s title, was used a few instances all through their bittersweet dystopian romance. 

Spotify
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tweeted the morning after the episode aired that between 11 p.m. ET and midnight on that Sunday, streams of “Long Long Time” spiked 4,900% in comparison with the week earlier than. “Oh, so all our hearts were breaking last night…” tweeted @SpotifyNews. 

“Long Long Time” can also be getting new life on TikTok, the place viewers have used the tune because the backdrop to weepy response movies or in tributes to Bill and Frank. 

Alas, Ronstadt gained’t be making the most of her single’s current surge in reputation, Billboard reporter, as a result of she bought her recorded music property in March 2021 — together with royalty streams from her grasp recordings and possession of some masters — to Irving Azoff‘s Iconic Artist Group.

But she told Billboard that she still loves the song, and she’s completely happy that songwriter Gary White will nonetheless profit from the music’s sudden bout of publicity. “I still love the song and I’m very glad that Gary will get a windfall,” she instructed Billboard.

As for a way a Nineteen Seventies single acquired such a starring function, “The Last Of Us” co-creator and govt producer Craig Mazin instructed Variety that he texted a pal — Sirius XM on Broadway host Seth Rudetsky — that he was on the lookout for a music that described “certain things about longing and aching and endlessly unrequited love.” And his pal’s suggestion, “Long Long Time,” hit all the fitting notes. 

If buzz round a decades-old single sounds acquainted, Nineteen Eighties singer-songwriter Kate Bush was the topic of an analogous streaming phenomenon final summer season after the Netflix
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hit “Stranger Things” used her 1985 single “Running Up That Hill (A Deal with God)” at a climactic level in its fourth season. The 37-year-old music reached the No. 1 spot on Apple’s
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iTunes days after the season premiered.

HBO reported final Tuesday that “The Last of Us” has continued to develop its viewers week over week, drawing 6.4 million viewers on Sunday night time, which was up a further 12% from final week’s historic leap in viewership, and up 37% from the sequence premiere. The Warner Bros. Discovery-owned
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streaming service has already renewed “The Last of Us” for a second season.

Source web site: www.marketwatch.com

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