The unlikely trio of Nvidia Corp. Chief Executive Jensen Huang, Super Bowl legend Joe Montana and former Walt Disney Co. Chairman Jeffrey Katzenberg do have one thing in frequent.
They’re all backing enterprise AI startup Alembic, recent off $14 million in sequence A funding led by WndrCo, the venture-capital agency began by DreamWorks founder Katzenberg, and others together with Liquid 2 Ventures, the venture-capital agency began by Montana.
“Alembic has a breakthrough solution for a problem I’ve seen throughout my career: Measuring results from marketing initiatives,” Katzenberg stated in an interview. “I look at it as both the Holy Grail and Fountain of Youth” in figuring out what you’re spending and what you’re getting.
Alembic’s software program predicts income and ROI from advertising and gross sales cycles by analyzing and evaluating unstructured knowledge from TV, radio, social media and digital advertising that’s nameless and privacy-protected. Its clients embrace Nvidia Corp.
NVDA,
Texas A&M University and nautical firm North Sails.
“Our technology is like a full-body MRI machine,” Tomás Puig, co-founder and chief govt of Alembic, stated in an interview. “Our customers say, before Alembic, what they used to evaluate marketing was like an ultrasound that only looked at one part of the body.”
Company officers estimate the market is greater than $1 trillion.
Added San Francisco 49ers nice Montana, who’s managing director of Liquid 2 Ventures: “In sports and in business, it’s difficult to predict outcomes, but Alembic enables enterprises to accurately predict revenue and ROI from all the components of their marketing mix.”
Source web site: www.marketwatch.com
