This peanut butter, banana and bacon-flavored whiskey honors Elvis Presley.

And now, there’s an Elvis spirit impressed by his favourite late-night snack.

Grain & Barrel Spirits, a Charleston, S.C.-based spirits firm launched Midnight Snack final yr — a flavored whiskey that honors Elvis’ love for a superb peanut butter-banana-bacon sandwich. Will Woodington, the corporate’s model ambassador, advised MarketWatch that Grain & Barrel had been approached by the Presley property a couple of whiskey enterprise just a few years earlier, and that led to the discharge of each Elvis-themed rye and Tennessee whiskeys. Initially, the concept was to promote them simply at Graceland, however they proved so widespread that the spirits firm took them to the broader retail market.

Knowing that the flavored whiskey class was sizzling — international gross sales of the class are anticipated to rise from $27.9 billion in 2022 to $47.1 billion in 2030 — the following logical step was for Grain & Barrel to go that route with its Elvis Whiskey line. And the peanut butter-banana-bacon concept got here calling.

“We figured that if we could execute this combination in a flavored whiskey form that we’d have one of the most delicious and unique products in the market,” Woodington mentioned.

There’s some chemistry concerned in crafting this sandwich-inspired whiskey, Woodington added. To create Midnight Snack, the corporate begins with a base of Tennessee whiskey after which layers in synthetic peanut butter, banana and bacon flavors.

Grain & Spirits mentioned there’s been a robust response up to now to the whiskey. We reached out to these behind the Presley property to see if that they had any remark, however didn’t obtain a right away response.

What we give it some thought

I’ve eaten the basic Elvis sandwich upon event and have written about it, too. It’s undoubtedly acquired that over-the-top vibe, however the sweet-and-salty-and-creamy combo makes for tasty snacking (at midnight or in any other case). The whiskey model doesn’t fairly replicate that taste totally, however it’s an amusing sip by itself phrases.

You’ll get loads of banana taste — Woodington likens it to banana taffy, particularly.  But there’s a touch of the peanut butter and even a smaller trace of bacon on the again finish.

Obviously, critical whiskey drinkers eschew this sort of factor, however Midnight Snack will possible work for individuals who like sweetness with their spirits. And evidently, there’s loads of novelty attraction on this for Elvis followers.

How to get pleasure from it

This is just about a cocktail in a bottle, so I’d simply add ice and drink it like all blended drink. But Grain and Barrel suggests you additionally attempt it in an Old Fashioned cocktail.