Bollywood celebrity Shah Rukh Khan options within the new marketing campaign video launched for the the ICC Men’s Cricket World Cup that’s slated to be held within the nation later this yr. The International Cricket Council (ICC) and The Board of Control for Cricket (BCCI) have joined forces to unveil the brand new marketing campaign titled “It Takes One Day” in Mumbai at this time. The first match of the World Cup event begins on October 5 and is slated to conclude on November 19 this yr.
The marketing campaign goals to attach followers internationally to the ‘Navarasa’ which symbolises the 9 feelings followers mostly expertise throughout a cricket match, the ICC stated.
Apart from SRK, famend cricketers JP Duminy, Shubman Gill, Dinesh Karthik, the present World Cup-winning captain Eoin Morgan, Muttiah Muralitharan, Jonty Rhodes and Jemimah Rodrigues all function within the commercial marketing campaign.
The video showcases many embellished moments within the historical past of the Men’s Cricket World Cup.
History might be written and desires might be realised on the ICC Men’s Cricket World Cup 2023 ????
All it takes is simply at some point ✨ pic.twitter.com/G5J0Fyzw0Z
— ICC (@ICC) July 20, 2023
The marketing campaign shows the journey of uncooked feelings skilled by each gamers and followers collectively over One Day, with the movie connecting the 9 ‘Navarasa’ feelings – anguish, bravery, glory, pleasure, ardour, energy, satisfaction, respect and marvel – and explores the way it takes at some point to expertise this rollercoaster.
ICC CEO Geoff Allardice stated he was thrilled to launch the marketing campaign and is eagerly awaiting the graduation of the World Cup in Ahmedabad on October 5.
“This marketing campaign is a real celebration of One Day International cricket and builds a way of anticipation of what we are able to count on when the ICC Men’s Cricket World Cup 2023 returns to India. The feelings, or Navarasa, are felt by followers and gamers alike throughout One Day and this marketing campaign brings to life that shared expertise,” Allardice said.
“Cricket and cinema are at the heart of the Indian psyche, and we’ve infused the two to create appeal far and wide. The involvement of Bollywood superstar Shah Rukh Khan together with an exceptional line-up of cricketers will only help us deepen our connection in this country while captivating the attention worldwide.”
BCCI Secretary Jay Shah said, “The ODI format holds an unparalleled significance with its ability to deliver thrilling moments, intense battles, and unpredictable outcomes that will truly captivate fans globally. As we embark on this journey, we are proud to see the launch of the Men’s Cricket World Cup campaign and create real excitement for the event across the world,” he stated.
“We are absolutely dedicated to making a world-class occasion that may witness the delivery of a brand new technology of heroes, offering followers with unforgettable experiences and we imagine the marketing campaign does this. The ICC Men’s Cricket World Cup 2023 in India might be a celebration of cricketing excellence, cultural range, and the unifying spirit of the sport.”
(This story has been edited by Mahaz News workers …)
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Source web site: sports activities.ndtv.com
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