Viacom18 has bagged each tv and digital rights for India’s house worldwide video games for the subsequent 5 years.
Sportstar understands that the digital rights have been bought for about Rs 3100 crore, whereas the estimated worth for the tv rights has been Rs 2860 crore, which implies Viacom18 will shell out a complete of Rs 5960 crore – about Rs 67.7 crore per sport.
The determine is about Rs 7.5 crore larger than the value of the final cycle’s worth and the general worth exceeds Rs 60 crore. The firm will broadcast 88 video games over the subsequent 5 years and the settlement begins with a three-match ODI collection in opposition to Australia on the finish of September, and concludes in March, 2028.
Jay Shah, secretary, BCCI wrote on X: “Congratulations Viacom18 for winning the @BCCI Media Rights for both linear and digital for the next 5 years. India Cricket will continue to grow in both spaces as after @IPL and wplt20 we extend the partnership @BCCI Media Rights as well. Together we will continue to capture the imagination of cricket fans.”
He additionally thanked Star India, the outgoing broadcaster. “Also a big thank you to @starindia @DisneyPlusHS for your support over the years. You played a key role in making India Cricket reach its fans across the globe (sic).”
Earlier, Viacom18 had bagged the digital rights of the Indian Premier League (IPL) and linear and digital properties of Women’s Premier League (WPL).
Source web site: sportstar.thehindu.com
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