WPL 2024: UP Warriorz group up with Navya Naveli Nanda to fight on-line trolling, creation of secure digital area for girls athletes

UP Warriorz, on Monday, introduced a partnership with Navya Naveli Nanda and her non-profit initiative, Project Naveli for a marketing campaign aimed toward creating safer digital environments for feminine athletes.

The marketing campaign, named “Trash Talk Clean Up”, a part of Project Naveli’s initiative Nimaya will concentrate on growing an automation-proof mushy skilling programme in Uttar Pradesh this summer time to make sure the state’s younger ladies are career-ready. This chapter within the initiative is designed to assist create an setting that’s secure and drives progress for the ladies from India’s most populous state.

A big facet of this collaboration seeks to fight the net trolling and damaging feedback that feminine athletes routinely endure, notably these regarding their bodily look. The marketing campaign advocates for a secure and respectful digital area, encouraging constructive dialogue and appreciation for athletes’ expertise and achievements.

UP Warriorz group proprietor Jinisha Sharma with Navya Naveli Nanda

Recent research executed by World Athletics spotlight that girls athletes had been subjected to 87% of the social media abuse as per a pattern taken in the course of the 2020 Tokyo Olympics. The research showcased that out of the 132 discriminatory posts, 10% of the abuse was transphobic (9%) and homophobic (1%) materials. Furthermore, feedback on ladies’s sports activities posts are 50% extra more likely to concentrate on bodily look or private lives relatively than athletic efficiency.

“This partnership is focused on confronting key issues that impact women in the realm of athletics and in societal spheres, aiming to cultivate a space where the prowess and successes of women athletes are acknowledged and celebrated,” Jinisha Sharma, Director of Capri Sports stated.

Navya Naveli Nanda added, “I am delighted to partner with UP Warriorz, a team that resonates with our mission at Project Naveli. Together, we hope to make a substantial impact in promoting mental health, entrepreneurship among women, and ensuring a respectful and safe online environment for female athletes.”