The 12 months was 2008, when Aamir Khan’s Ghajini shocked the trade by kickstarting the 100 crore membership. No one knew such a determine was attainable for our movies up till then, however alongside got here one other movie by the actor-3 Idiots. This movie additional confirmed those that even 200 crore was attainable domestically.
Of course, after that each huge movie was judged on whether or not it crossed these benchmarks or not. But 2023 has modified that- Pathaan, Gadar 2 and now Jawan have crossed the five hundred crore mark. The bar is so excessive, that chatter has begun about which movie would be the subsequent entrant on this elite membership. Ranbir Animal, Tiger 3, Dunki and Salaar are probables.
ANYTHING LESS THAN 500 IS BAD?
But what if any of them falls wanting the magical 500 figure- will or not it’s a ‘lesser hit’ at even 400 crores? Trade analyst Taran Adarsh agrees to the previous, “It is definitely the new 100 crore, because 100 is no longer the yardstick. I can understand for a smaller film that figure is big, whose budgets are minimal. But for biggies, 100 crore is a cakewalk, it happens in the first weekend itself. The 100 crore benchmark was applicable 10 years ago, it has now shifted to 500.”
BUDGET DECIDES HIT OR FLOP
But followers and other people, who’re at all times pitting movies towards one another if one doesn’t cross the opposite’s collections, want to grasp: a movie will not be merely successful on the idea of it’s field workplace crore golf equipment. A movie made on a value of say, ₹10 crores, can earn even ₹50 crores, and be declared a superhit.
Explaining how, producer Ramesh Taurani shares, “It depends on the cost of the film, and who is starring in it. If it’s a big star cast, then definitely the pressure is there. A Dream Girl 2 is a hit, so is Fukrey 3, even when they haven’t touched 500 crores. Every film works on it’s merit, ultimately what matters is return on investment.”
Devang Sampat, chief government officer, Cinepolis Cinemas, additionally agrees with Taurani. “I think Pathaan, Jawan and Gadar 2 were exceptions. Blockbusters are becoming bigger and bigger. India has great potential, but I will not say 500 is the new 100. Those are big numbers, but there are films not touching that mark, yet being blockbusters on their own. This year itself has been an exception. But the balance isn’t there yet- either there are films performing this well, or not performing at all. Also, upcoming films have no pressure on them to achieve these humongous numbers,” he asserts.
Murad Khetani, who’s producing Animal additionally believes it’s simply followers who think about these golf equipment as a benchmark. “The reality is that the budget decides,” he ends.
Source web site: www.hindustantimes.com
